There’s a brand new music festival in Norway. There are many reasons why I want to tell you about this festival, first of all, the music festival will be in Halden at the fortress, that’s where the Vegetarian festival is. Second, there are going to be some really awesome bands at the music festival, and third; I’m involved in the marketing.
The name of the festival is Tons of Rock, it will be in Halden (Norway) on 19. June – 21. June 2014.
The bands at the music festival
I am sure you’ve heard of some of the bands, because they are well known bands all over the world. Here’s a list of some of the bands that will be playing at the festival.
You should visit Tons of Rock to see all the other bands, and to get more information about how to buy tickets.
There will be a total of apx. 50 bands at the festival, and some of them will be Norwegian. I’m really looking forward to watch bands like Kvelertak, Turbonegro, TNT and Oslo Ess on stage.
What makes this festival different is not just the awesome bands that’ll be playing, but the location is unique. I’m not aware of any other music festival that are located inside an old fortress like Fredriksten Fortress.
This is a picture of Fredriksten Fortress. The picture is taken from the centre of the town. The music festival will be located inside the fortress, overlooking the fjord.
I have thought about traveling to music festivals in the United States, like the iHeartRadio Music Festival. I have also wanted to travel to Roskilde in Denmark, Sweden Rock and Rock am Ring in Germany. But, I have never been to a music festival, Tons of Rock will be my first one.
Marketing a music festival
I have been looking at how other festivals are doing their marketing. I have been looking at the festivals I’ve mentioned above and Beale Street Music Festival and Austin City Limits Music Festival, and how they are marketing their festivals online. Like I said, I haven’t attended a festival like this before, and I haven’t been marketing anything similar. So, I need the help I can get.
We’re focusing on social media, and digital marketing to spread the word.
But, marketing is “everything”, and we have to focus on a lot more than just spreading the word about Tons of Rock. The first impression is important. Information and communication is important, the media coverage, and how people in Halden are welcoming the guests. I’m creating a long list, and I have many volunteers to help me out.
Your thoughts on marketing a music festival
Tons of Rock must be unique and remarkable. We’re going to create a festival that will be among the top festivals in the world, we’ve just started, we’re building the festival, brick by brick.
I want to ask you two questions:
- Which music festivals have you attended?
- How would you market a music festival like Tons of Rock?
Let’s discuss it in the comments.