sly : marketing

How To Monitor Your Online Reputation Using Social Media

This is a guest post by Kimberley Laws:

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One of your greatest assets, both personally and professionally, is your online reputation, but it is something that is often overlooked. Your internet image is out there, representing you, earning you new clients and winning you your dream job – even while you are sound asleep. Surely, your online reputation, the hardest working member of your Public Relations team, deserves your attention.

And one way to ensure that it remains polished to a glossy sheen is to monitor it regularly. By putting a few easy-to-use and free social media monitoring tools to work for you, you will be able to make sure that your online image remains blemish-free.

Thanks to a few simple tools, you will know whether your customers are spreading the love or the hate.

Here are some user-friendly tools that will make your life—online and off—much easier.

Google Alerts

An important reason for closely monitoring your online reputation is so that you address negative comments as soon as they arise. This enables you to resolve issues before they escalate and before they reach a large number of prying eyes.

You likely don’t have the time, or the desire, to put your business name and your own name into Google dozens of times each day. Thanks to Google Alerts, you no longer have to.

Google Alerts is an extremely usable tool that lets you know every time your name or your business name pops up in blogs, news, or social media feeds. You will be the first to know when someone is bashing your business name—and when someone is praising it.

Just remember that Google Alerts will only keep you abreast of new findings on Google’s Search Engine.

Social Mention

Social Mention is the ultimate catch-all social monitoring service, enabling you to monitor over 100 social media platforms. Simply downloading the Social Mention search bar to your browser, you will be ready to go. You set the schedule and reports will begin arriving in your e-mail’s inbox.

If reports are right up your alley, you will be happy to know that Social Mention has the ability to collect data from all of its sources and provide you with a myriad of helpful statistics that pertain specifically to you and your business.


Not only is Addictomatic a useful social media monitoring tool, but like its name suggests, it is downright addictive.

Simply enter the words you want to track—which, again, may include your personal or business names—and Addictomatic will yank related content from a plethora of sources including Google, Yahoo, Youtube, Flickr, and more. This is both an awesome tool for monitoring your online reputation and for keeping on top of what of any topic across a broad range of sources.

The only downfall is that it does not send you automatic updates. Instead, you must periodically return to your dashboard to check the results.


This useful Twitter tool is more than just a cute name. It is designed to sort through Twitter’s tremendous traffic and pull out the tweets that pertain to you and your company. If someone mentions your business, your products, or your blog, even if they’ve used a shortened URL, you will be alerted via e-mail every hour. And everyone loves to say tweetbeep.


Like Tweetbeep, Hootsuite allows its users to monitor search words on Twitter, but it comes with a bevy of other features that some might find useful. It allows you to take advantage of peak tweeting hours without picking up your mobile device. Simply schedule messages in advance and Hootsuite will ensure that your followers will enjoy your steady online presence—even in your absence.

Hootsuite also enables you to monitor several social media platforms —Facebook, LinkedIn, and Myspace, for example—from one handy dashboard.<br>


If blogging is your thing, you will be happy to know that there is a tool designed specifically with blogs in mind. By registering your personal or business blog, you can count on Technorati to keep you informed if anyone mentions you, your blog, or one of your posts across a large repertoire of the hottest blogs.

And, once again, for the statistics lovers, Technorati also provides its users with ranking data. One flaw with this tool is that it does not recognize some smaller blogs, some of which are quite well written.

By simply using a few tools, you can ensure that your online image remains your number one sales representative—maintaining current customers, bringing in future ones, and opening all the right doors. And these tools are more than just easy to use and cost-free—they’re fun. So enjoy.

What tools do you use to monitor your online reputation?

Kimberley Laws is a freelance writer and avid blogger, and she is engaging in online reputation management.

8 responses to “How To Monitor Your Online Reputation Using Social Media”

  1. Hi Jens-Petter,

    Thanks for sharing this list of tools on how to search for information pertaining to your company and niche market. I never heard of many of these different tools which gives me a reason why I should look further into them!

  2. Tim Bonner says:

    Hi Kimberley

    Great to see you at Jens’ blog.

    There’s a few tools I didn’t know about that you’ve mentioned, such as Addictomatic and Tweetbeep. They sound very useful.

    I don’t use Google Alerts any more as they’ll be gone soon, so I use TalkWalker Alerts instead but they do a very similar job.

    I have used Hootsuite in the past but I really want a unified social media inbox, or at least one that will show the important Tweets. I just find Hootsuite that user-friendly.

    I’ve been using MarketMeSuite because it gives me a priority feed which shows me all of the most important Tweets and I can then remove them from that inbox so I know which ones I still need to answer.

    I still haven’t found the perfect social media management tool. I really liked Sprout Social but it’s just too expensive. Hopefully another more affordable tool with a unified inbox will come on the market soon.

  3. You are absolutely right about your online presence being out there for all the world to see.

    Sometimes I check out a blogger’s Twitter (cuz that’s my social platform of choice) to see how they interact before spending time on their blog. it gives you a quick overview of what they’re about.

    ~ darlene 🙂

  4. Hello Kimberley,

    The method and the various ways to check and monitor Online Reputation was not known to me as I have been doing blogging since 1 month but I was not aware of it and I should say thanks to you in providing such a wonderful tool which could benefit to other bloggers like us.

    Siddhartha Sinha

  5. Adrienne says:

    Hi Kimberley,

    Welcome to Jens blog and this was a really great share today! I’m heard of a few of these while the others I haven’t.

    As we all know that Google Alerts is going away, I still never had much luck with that service. I switched to Talk Walker and theirs is about the same. They still send me junk that I didn’t request so I have no idea how they filter that.

    I’ll have to check out a few of these that I’m not familiar with and give them a check. I mean we all want to be sure to stay on top of this I know.

    One other one I’d like to add is Google Trackbacks. It lets you know when you’re mentioned by other people on their blogs either by name or link, pretty cool addition this past March to that.

    Again, thanks for sharing this Kimberly and awesome post.


  6. Aasma says:

    Hi Jens,

    Useful list, I use Google Alerts and HootSuite to check and manage social media presence. Best thing is that they have free version as well, it means you can get useful service free of cost.

  7. Jan Koch says:

    Hi Jens,
    thank you for sharing those tools with us.
    I took a quick look into some of them, do you have any tip to sort out the unnecessary results? You’re totally right when you say that you need to know, who’s talking about you. Is there a way to ue these tools with direct twitter accounts or links to Facebook profiles, to sort out the results of other profiles?

    Best regards,

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