sly : marketing

Mindfulness in Marketing

When people ask me what I do for a living, I don’t know exactly what to answer. I’ve had this issue a long time.

When my daughter asked me the question a few days ago, and I just couldn’t provide her with just one simple answer. I turned up the music I was listening to in the car – I needed time to think.

I stopped the car. We walked. We talked about something else. I was still thinking about the answer. She knows that she’ll get the answer, eventually.

I was at the bleachers, watching her swim; thinking about the question.

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I know I can just tell her that I’m in marketing, and I know that I can tell her exactly what I do at my job. She might understand. Or, she might not. But, to me, it’s not that easy to explain. I don’t want her, or anyone else for that matter, to put a label on me, as just one of those guys that are helping the company to get more customers or that I’m helping the company to turn what they do into profit.

To me, marketing is part of who we are and it’s part of everything that’s happening in our lives – marketing is connected to everything. I could have answered the question with a simple; I help people and businesses get what they want. But, it simply isn’t true. Sometimes, I’m the one figuring out what they want.

She finished swimming. We started walking, and I ended up telling her that my job is delivering happiness. I’ve started this year by looking at the small and tiny details that makes up human connections, and how we build strong relationships. I’ve started this year by saying no to boring and I’ve got a new philosophy for living a happy life.

I believe in the details, and that if we are aware of what’s happening around us, and if we’re more aware about how we interact, we’ll be able to build everlasting friendships with customers and we’ll discover that by focusing on the tiny details, we’ll turn customers into raving fans.

7 responses to “Mindfulness in Marketing”

  1. Mark says:

    Delivering happiness is such an awesome description of what you do, Jens!

    “To me, marketing is part of who we are, and itโ€™s part of everything thatโ€™s happening in our lives โ€“ marketing is connected to everything.”

    Being authentically, and wholly you are the keys to unlocking your own personal genius & gifts and adding value to every person in your life.

    I love your heart and mind, sir!

  2. Robin says:

    This is a great explanation! As a marketer, I need to believe that what I market adds value to the people who use it.
    I like to think of myself as a facilitator, the loyalists or consumer’s (how I dislike that word) internal representative.

  3. Sarah Arrow says:

    Delivering Happiness is just perfect Jens :), I bet your daughter is really proud to share what you do.

  4. Carolyn Nicander Mohr says:

    Hi Jens, Shouldn’t everyone be delivering happiness? I hope so, though many don’t.

    I think of you as helping people discover awesome products and services, both here and in your business. You have led many people to Long Tail Pro and other WordPress plugins and apps. You have also shared tales of amazing customer service that have inspired many to appreciate how important that is for businesses.

    So perhaps you can tell your wonderful daughter that you are a guide to help people find things that can help them.

  5. Aahna says:

    Hi Jens,

    For me marketing means building the brand of any new company or spreading words about established brand. Never thought that marketing could mean “delivering happiness”. But I think it’s suitable for you. ๐Ÿ™‚


  6. Matt says:


    Thanks for sharing this. I’ve often wondered how to reconcile my career as a marketer with my philosophy that life should be spent doing good and, in your words, delivering happiness. But understanding how the financial system works (and, ultimately, how all marketing activities trickle up to please investors when quarterly reports are released) seemed to be opposed to that ideal.

    I find this post the best articulation of how marketing can be used for good โ€“ more than just driving profits and pleasing investors. It’s understanding people and discovering what makes them happy. (Imagine if all marketers, especially in the internet marketing space, were driven by this ideal instead of scamming customers!)

    I’ll certainly be mulling over this idea for the next several days.

    Thanks again.

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