To me, milk is sort of boring. I drink it once in a while, and when I do, I’m not that happy about it.
It’s not anything similar to what I feel like when I’m drinking Coca-Cola.
You won’t see a big smile on my face after I finish a glass of milk, but you might see a tiny white mustache.
I won’t tell my friends about how good the milk tasted, and drinking it won’t help me finally figure out how to dance or help me to be able to sing with a pitch coordination that makes every single note sounds perfect.
Actually, I’ve only watched one really cool advertisement for milk, and I have forgot what it was like – it probably wasn’t as I remember it, because I can’t remember. I know what milk tastes like, it won’t help advertising it, I’m not switching to another brand.
The problem …
To me, plain old fashioned milk tastes the same, no matter where it comes from. I’ve tasted milk in many different countries and from a lot of different cows, and it tastes exactly the same.
Companies try to innovate milk, and some new milk-based products are more successful than others, but that’s not my point.
The interesting part of milk is not the milk, but the carton. The milk carton is selling the milk, the milk carton is telling a story.
Me, I always buy the milk carton that I find easiest to open and to pour from into a glass. That’s milk marketing. Make it as easy as possible to open and to pour, then, only then, make the milk carton design unique.
This is the way I like my milk.
It’s easier to open than a bottle of Coca-Cola, and it’s just as easy to pour. It’s not a very cool looking milk carton, but who cares when it’s excellent?