sly : marketing

Milk Marketing

To me, milk is sort of boring. I drink it once in a while, and when I do, I’m not that happy about it.

It’s not anything similar to what I feel like when I’m drinking Coca-Cola.

You won’t see a big smile on my face after I finish a glass of milk, but you might see a tiny white mustache.

I won’t tell my friends about how good the milk tasted, and drinking it won’t help me finally figure out how to dance or help me to be able to sing with a pitch coordination that makes every single note sounds perfect.

Actually, I’ve only watched one really cool advertisement for milk, and I have forgot what it was like – it probably wasn’t as I remember it, because I can’t remember. I know what milk tastes like, it won’t help advertising it, I’m not switching to another brand.

The problem …

To me, plain old fashioned milk tastes the same, no matter where it comes from. I’ve tasted milk in many different countries and from a lot of different cows, and it tastes exactly the same.

Companies try to innovate milk, and some new milk-based products are more successful than others, but that’s not my point.

The interesting part of milk is not the milk, but the carton. The milk carton is selling the milk, the milk carton is telling a story.

Me, I always buy the milk carton that I find easiest to open and to pour from into a glass. That’s milk marketing. Make it as easy as possible to open and to pour, then, only then, make the milk carton design unique.

This is the way I like my milk.

It’s easier to open than a bottle of Coca-Cola, and it’s just as easy to pour. It’s not a very cool looking milk carton, but who cares when it’s excellent?



8 responses to “Milk Marketing”

  1. Ric Nunez says:

    I don't think all milks taste the same, but will be hard for you to know the difference since you don't drink milk. Is like the new miller light commercial about people that ask for a light beer, without asking for a special brand. I know what you mean about milk is not big a product, but they are not all the same.

  2. Brice says:

    “To me, milk is sort of boring. I drink it once in a while, and when I do, Iā€™m not that happy about it.” Haha classic.

    I've never really thought of it until now, but I always buy my milk solely based on which cartoon looks the nicest. I've never even thought to look at which one is easiest to open, and I certainly couldn't tell you which one tastes better than the other.

  3. I live in Norway, and we don't have many brands of milk to choose from… but I'd wish I could see some innovative design for the milk cartons here šŸ™‚

  4. I believe you can compare milk to cola, not that it tastes anything similar šŸ™‚

    I know a lot of people who thinks coca-cola and pepsi tastes exactly the same, but I don't.

    My point is that milk is boring, but it shouldn't be… it should be really really cool and different. We're drinking cow milk! It should be fun and exciting šŸ™‚

  5. Joseph Hipolito says:

    But milk is the best for breakfast they you put, some cereal hmmm yummy…

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