I want to ask you an important question? But first, I’ve written about the topic earlier, and the fear of zero likes and the age of feedback, being the articles that comes to mind. We reach people fast, it’s easy and it’s free. Most people I talk to, especially in Norway, are using Facebook as part of their marketing.
I’m not just talking about business. We are all marketers. We’re publishing, to make a statement, to inform, and to receive feedback. The reasons are many, but most of the time, we have a goal, there’s a reason behind the action.
- We publish.
- We wait. We look for something to happen.
- We analyze the results.
- But, what are the results?
That’s the real question for your business. Thinking about it, the results might be part of your customer loyalty programs for small business.
The easy way out is to look for the number of likes. The more likes, the more right the content is for your Facebook page. And, you end up doing what’ll bring you more likes. You might also look for number of comments and shares, and the engagement among your followers. But, which results are you looking for?
My question today is; how do you measure success on Facebook?