I am measuring success on a personal level, and I am measuring success on a professional level. And, it’s not that different. What’s important is that I am measuring it. A lot of people talk about how hard it is to measure success in social media, the thing is, it’s not that hard.
It all depends on how you define success.
Let me just start by telling you about my new year’s resolutions. This year, they’re a lot different than earlier. I don’t think that I have ever been able to not break them, but I am sure that now, for the first time, I will not break a single one of my resolutions, and I have twelve of them. The reason I believe I’m going to have success with all twelve, is that I am creating small healthy habits, one at a time. I am focusing on a simple change for thirty days. In January, my only goal is to not drink soda (and especially Coca-Cola Zero). That’s what I’m doing for thirty days. It’s not that hard, but it would have been, if I was focusing on many different things; like jogging three times a week and eating healthy, and loosing weight. I’m doing it, one step at a time. It will take more time, but I am sure that I will be successful doing it.
Success in business
Success in business is usually different than personal success. Not many people are focusing on drinking water as part of their business, but I might be different, because I am creating the same small habits for my business. That’s because, I believe that if I would have created big goals for the year, like I am going to earn $200,000 – I would still need to break down the goal into small habits. First, I would have to divide the number by twelve, to see how much I would need to earn each month, then I might turn it into habits of how to get new customers, and then new habits of making my customers happy.
No matter what I end up doing, I need it to be small in order for the end results to be big.
What I have done is this, I have turned personal goals and my professional goals into one and the same. That means that drinking water (not soda) is in fact my personal and my professional goal for the month of January.
I believe that if I can have success in creating small healthy habits, those habits, and the happiness I’ll get from the success, will have a huge impact on my business.
How to measure success in social media
The first thing we need, is to have goals that we can measure. We need to define success, before we start talking about failure. I have heard a lot of people say that they’re spending too much time on social, and that they’re not seeing any results from their blogging.
There are many ways to measure success, here are five ways to measure success:
It’s not that hard to measure if, by being social, you get more traffic from Facebook, Twitter, and Google Plus. Set yourself a goal that, traffic will increase by 10% each month, from your social activities. Focus on driving traffic, by being social.
It’s very easy to track how many times you’re being mentioned in social media, and how many conversations you’re having each month. This means that you’re “popular” and that people know about you, and this might eventually lead to more profit for your business.
When I am talking about leads, I am not just defining leads as people who are subscribing to your newsletter. To me, leads are people who are contacting you, via your contact form, via telephone, or whatever. I am defining leads as people who are reaching out to you, because of your activities on social. It’s harder to measure, because now you need to be using services like Google Analytics (free) or Clicky (paid) to find out where your visitors are coming from, and what actions they’re doing on your site. If they end up coming from a social media site, and end up reaching out to you, then you’ll add it as part of your criteria for success.
All of my clients are talking about selling via social media. They understand that it’s not as easy as updating their status with a sales message, and people will visit the store and start buying. They understand that it takes time, and that it’s a lot harder to measure sales via social media. That’s why we need to define success, and what sort of actions we need to add to our social media plans, in order to be able to measure success. I have told them to stop thinking about direct sales as part of their success, and start thinking about the process that leads to sales. For instance, if we get people to walk into the store, from what we’ve been doing on social media, that’s going to count as success. When people are inside the store, for whatever reason, they’re eventually going to talk to the sales people, and that’s how they create relationships.
The habits of success is about to change
I believe that what many businesses should be doing, is to define success as small steps that eventually might turn into big leaps. I know that it doesn’t sound like something your boss would tell you to do, but I am starting out by drinking water for 30 days, and by drinking water, I’ll feel a lot healthier, I’ll have more energy, and I’ll be happier. That’s all part of my business strategy. By focusing on the small habits, and measuring success one step (habit) at a time, I believe that business will be a lot more fun.