sly : marketing

Marketing Through The Fear: 3 Keys

My friend Jason has written a brilliant blog post, but most important – he needs help.

Please read the post and consider if you can help him with his fund-raiser.


Hi, I’m Jason “J-Ryze” Fonceca, and I’ve posted on SlyMarketing before.

Jason "J-Ryze" Fonceca Headshot

I’ve gone deeper down the rabbit hole this time. Below you’ll learn 3 rare but powerful ways to deal with fear and terror.

Take a breath.

Make it a deep one.

Or three.

Because every. single. fear. that scares you?

I’m living it.

And have been for a long time.

I’m there, I’m there, I’m there.

I’m there too.

And this isn’t some great success story that inspires everyone, with some shiny rainbow on the other side — this is me in the trenches — I’m living those fears right now.

As I write this, I’m homeless, guest-posting on SlyMarketing from an internet cafe; recently robbed of my laptop/life’s work — with barely more than the clothes on my back.

It’s scary.

Here’s the thing about all these fears…

Not a single one of them stopped me from helping people.

Did they bring me moments of discomfort and pain? Sure.

Did they make it more difficult? Definitely.

But did they stop me from coaching, posting, or paying the bills on my mailing list?

Why didn’t they crush me?

Because I applied 3 simple, but super-powerful, ideas.

I imagine you’re interested, so I’m gonna share ’em with you.

1. Embrace, accept, and express your pain.

You think your power is your schooling? Hah. You think your power is your resources? Money? Time? Possessions? Not really.

Your pains, quirks, shames, and neuroses are your super-powers.

And your powers don’t work unless you use them.

Are you using your pains?

Maybe you think you are, but you’re not really.

To use them, you gotta go big, or go home. This isn’t something you can half-ass.

Creatively share those pains wherever you get the chance.

For example – Eminem’s pains, when expressed in a song generate the buzz, controversy, and emotional impact that makes him money.

Or in my case – I got vulnerable, real, and raw and shared my stories and people started fund-raising for me, to help me Ryze.

2. Nothing you do matters.

Maybe you’re familiar with this quote:

“The best laid schemes of mice and men / Often go awry” – Steinbeck

or this one:

Because the foolishness of God is wiser than men;” – Corinthians 3:19

or this one:

“Life is what happens while you are busy making other plans.” – John Lennon

All three of these quotes are trying to tell you that all your learning, all your knowledge, all your expertise, will one day, at some point, be clearly and ultimately useless to help fulfill and satisfy you.

Things WILL suck at some point in your life. The sooner you make peace with that, the better.

It doesn’t mean “never learn” or “never lean on expertise”, but it does mean to pay attention to the down times of life. They happen for a reason, they’re not something you can avoid, and they may not even be something you can ‘speed through.’

I have no clear idea why I am where I am.

I feel I’ve done “everything right” and “followed my heart”, and it led me here.

There are some people who think they can explain why I dont have basic comforts, or why I have 8 failed businesses under my belt, or why my cell-phone stopped working no matter what I invested or what creative solutions I did to keep it functioning.

They think they can explain everything away, they think that my plans and actions matter. But they don’t realize cool idea to help you rock fear… number 3.

3. Life is a mystery.

Predicting the future really sucks.

I don’t recommend it.

People put hoard money away, because they think it’ll save them from disaster.

I’ve got news for you – life is a mystery, and anyone can meet disaster, for reasons that aren’t clear until long after. Richard Branson’s a man who’s done tremendous good, and invests very carefully in taking care of his possessions… had his house burn down. Why?

People often think the partner they’re with is “the one” when really they’re just “the one who breaks you down.” — or vice-versa.

News again: rarely is anything nice and neat in relationships, emotional growth, or business — no matter how bad you want it to be. Rare is the case where the guy or girl you meet when you’re 18, is the one you stick with. Those stories exist, sure, but what are they chances you’re one of them? When you really get down to it, and examine yourself, does that path suit you?

People wont do the #1 activity they love, because they’re worried that they’re ‘wasting time’.

Final news flash: You don’t know how long you have on this planet. You don’t know if you’ll end up like Aron Ralston, arm suddenly taken from you. If you want to enjoy your moments, go out and invest in the things you love.

The point of all this?

Fear exists, but it doesn’t have to stop you, or even cripple you.

But embracing your pain, realizing nothing matters and that life’s a mystery — helps a LOT.

But no one teaches you this stuff.

Everyone’s so busy trying to “solve your problems”, “be the expert” and “create actionable content” for you, that they’ve forgotten to let you experience the magic of life.

Most people have forgotten to embrace and allow the “down cycles” of life, and they’ve forgotten to make room for that in the lives of others.

How well am I expected to market myself, when very little is going my way? How well am I expected to market myself wht I’m in one of life’s down cycles?

The point is — I’m not.

Sometimes we’re supposed to be at the mercy, and mystery of life.

Unpopular to say? Maybe. Not something people wanna hear? Probably. Useless? Unactionable? Impractical? If you want.

But in a sea of “do this’s” and “do that’s”, it’s necessary.

So I’m open to the fear, and living through it.

And somehow, unexplainably, I am helped.

And you know what? I’m not ashamed of any of it. I help people with every breath, and if you wanna help me, here’s how:

My friend James “Comeback Coach” Holland, has put together a fund-raiser to help me and Ryze.

Click here to get James’ incredible Interview Product (with exclusive Ryze content) – The 30-Day Comeback at a large discount, with 100% of the proceeds going to Ryze.

I’m ultra-touched, I’m feelin’ the love and I deeply appreciate any attention, donations, or help of any kind.

Either way– I trust you enjoyed this post, and I wish you all kinds of success.

Thanks so much Jens, for the chance to share, and thank YOU for your attention. I’d love any feedback in the comments.

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