Marketing outside the box is about doing something brand new, it’s about appearance and in the end it’s all about fun.
Usually when we talk about thinking outside the box, we talk about thinking differently or from a new perspective, and we also think of it as smart thinking.
Usually when we talk about marketing, we talk about a process, a strategy to enhance sales.
Let’s combine the two.
When we do, what do we get?
I believe we get three things, and I’m going to explain them to you by using three videos.
Turn old into new
The marketing is about doing something new. If people have witnessed exactly what you do before, you’re not marketing outside the box. I’m not saying what you do need to be spectacular or very clever, but it should be brand new.
Look at this guy, he’s the beatboxing flute inspector.
This is outside the box, right now, but not tomorrow.
Work on your appearance
Marketing outside the box is about doing the same stuff, but in a different way. You don’t have to do it a lot different, as long as it’s different enough. Think appearance. The same product, but if it appears in a different way, people will look at it in a different way.
Look at this guy, he’s the bodybuilder doing the robot dance.
It’s actually all about having fun
Whatever you do, marketing should be fun, it should be fun to watch or it should be fun to do. If you create something people think is fun, you’re most likely marketing outside the box.
Look at this, will more people use the stairs if it was fun? (hint: you need sound for this one)
It’s not just about being unique
It helps if you’re unique. It helps if you’re doing something nobody else is doing. But it’s not enough.
Think about it. Is it really that hard to be unique?