Marketing magnet: How to attract big clients to your brand

This is a guest post from Alyssa Clarke.

Seeking out potential clients and trying to convince them to work is too time consuming and expensive in the process. After all everyone in the end wants to partner with big brands. As I discovered, big brands are interested in what their customers are doing and are in need of. And the big brands were looking for the help of a smaller company, which could easily address the needs of a target market by quickly developing the content, services and products required.

Here are some ways which could assist you in capitalizing on the marketing front to win over the big brands to your benefit. It can also help you if you are interested in partnering with the big brands. So here goes the checklist that could turn you into a marketing magnet in no time.

Give your best

Partnering with big brands can be a real asset for you as it can take your company to great heights that you desire. However, I must say that you need to give your best as much is expected from you. Give them something valuable which is going to save them time and money and buy them the required target group.

Show how capable you are

Big brands like to partner with smaller companies as there are certain things which their resources or size will not allow. Therefore, they need the smaller companies to do those jobs for them efficiently. When they turn to smaller companies, big brands expect tangible indicators from those companies, which will assure them of having made the right decision in choosing. You can make use of case studies, social proof and testimonials to prove your perception and capability in the chosen field of work. It will definitely prove to be worthwhile.

Give simple statistics

Big brands are more interested in outcomes which are spelled out in easy and simple metrics. Therefore, show the big brands how competent your company is with measured metrics, which will clearly indicate how success is obtainable.

Meet the specific needs

In order to bridge the gaps for big brands try to extend your products and services to the niche markets. Even if you have to design a specific program for big brands, make sure that you have a way of getting this need fulfilled. For instance, you can reach out to certain brand markets which caters to the needs of young mothers through you. You can ask them to get back to your group if they want a target market.

Create hype

Hype is an advantage which is a bull’s eye shot for every small company. You see, big brands do not jump into a trend until the very last. Therefore, you can create that hype for the big brands by bragging about how awesome your company actually is. This will lure them even as you position yourself as the ultimate company in the particular field which they are interested. Besides, hype is a great tool for sales and will add that magnetic luster which big brands always prefer.

By following some of these tips, you will be able to attract bigger brands and clients as an irresistible magnet. Play upon your strengths by creatively focusing on activities which you are actually good at and enjoy doing.

About the author: Alyssa Clarke is a passionate writer and a tech freak. She is a car lover too and her dream machine happens to be Audi R8. She has recently started writing on luxury world and is currently planning to blog on the most expensive car in the world.

Comments

  1. Brain says

    These are good steps to attract big clients. It is important for any business to hire projects by big company. Show your confidence about work satisfaction is very useful part of marketing to get client easily.

  2. Sergio Felix says

    Hey Alyssa (and Jens),

    I really liked the recommendation on being ready for the big brands. Showing how capable we are keeps the door open for opportunity.

    I currently maintain a site that focuses on website creation aimed at entrepreneurs just getting started with their offline businesses.

    Normally they don’t have a lot of money to invest so I try to offer the lowest prices on the market and always over deliver with the final product.

    Needless to say, the first official client that hired me decided to get the biggest package I currently offer (the one aimed at bigger companies) so if I hadn’t thought about big projects in the first place, I wouldn’t have that offering either.

    Sergio

    • Jens P. Berget says

      Hi Sergio,

      That’s an awesome strategy. I believe that my biggest challenge right now is that I don’t have any packages or any prices. So, people don’t really know how much they’ll have to pay me until they decide to hire me… and that’s a difficult process.

      Thanks a lot for sharing this.

  3. Bill Dorman says

    Sounds like pretty solid advice to me; thanks for sharing.

    Good to see you at Jens, and the Audi R8 is pretty damn sweet…….that.is.all.

  4. Carolyn says

    Hi Alyssa, Great advice! It’s important that people in smaller firms know to go after the big brands: they’re not out of reach! Just believe that you can and then follow these steps.

    Thanks, Jens, for having Alyssa here at your place.
    Carolyn recently posted…Poll: What’s the Map for You?My Profile

    • Jens P. Berget says

      Hi Carolyn,

      I got inspired by Alyssa to start thinking bigger. I haven’t really thought about a big client coming my way… but I probably should be prepared to what if… :)

  5. Richard says

    Though good tips, I’d disagree with “everyone in the end wants to partner with big brands” – that is really going to depend on the individual company. Some make their money by wanting big orders (and thus will want the big partnerships), whilst others do by lots of small orders and can get very far and continue to grow on their own backs without having to deal with the big companies.

    • Jens P. Berget says

      Hi Richard,

      I’m actually not sure who’s right when it comes to this question. I haven’t given it much thought to be honest. But, no company are the same, so I believe that we do want different things. What I like is to work with different projects and to be creative with different things. With one big client, that might be hard… so I certainly understand what you’re saying.
      Jens P. Berget recently posted…This Should Not Be a SecretMy Profile

  6. branded items says

    That is a great tips. We really need to have the potential client see how capable we are. We need start from the bottom and climb our way up. Satisfied customers will always refer you to somebody else. Make sure that you do not leave anything in limbo.

  7. Carol Lynn says

    The bigger the company the more they like their pie charts and numbers. If you can “prove” value with something on a page, there is definitely a better chance of getting results! And I can totally get behind your choice of car.

  8. Rochelle Harrison says

    Thanks for the great post you really need to do best to make you brand will known as what you have said that partnering with big brands can be a real asset for you as it can take your company to great heights that you desire.

  9. Mr.Ven says

    Hi Alyssa,

    Creating hype is really required and it should happen periodically so that it waves around the business to meet the expectations. That’s one of the simple yet repeatable strategy that brings in more clients to any business..

    Thanks.

  10. Nashville Newsletter says

    You’re right, you should give your best in everything in order for you to attract big clients. And believe in your self and always think positive. Prove your perception and capability in the chosen field of work. It will definitely prove to be worthwhile.

  11. branded items says

    Working for the big brands is really a big job. You need to be responsible and organised in what they want you to do for them, or else, you might end up failing them and losing the job. Giving them your best, and impressing them, increases or may guarantee the possibilities of you tying up a job with the big brands.

  12. Becca says

    Excellent tips! Doing the best you can is enough but sometimes how hard you try to
    satisfy and see them how good you are still not enough because of their high standard.

  13. Adrienne says

    I’ll pipe in as well Alyssa and say great advice here. It’s never totally out of our reach to partner or get the attention of some of the bigger brands.

    I had an online friend share with me not long ago that she loved a certain product so she was raving about it one day on Twitter. That big brand saw her tweets and offered to load her up with her favorite product so a few days later she received four boxes in the mail of all her favorites. To say the least, she’s continued to rave about them which has helped their business.

    So although she isn’t necessarily a small company looking to partner with a bigger one, just her sharing what she loved about their products got their attention. I don’t know why some of the smaller companies couldn’t do the same.

    ~Adrienne
    Adrienne recently posted…When Life Gets In The WayMy Profile

  14. Sonia says

    Advice used very well by Mothers who blog. I think that is why allot of brands steer towards their direction because of the impact they have on their readers. I think if the brand sees a real value (what’s in it for me) than they will go as far as offering expensive prizes to get more attention towards their brand. While other brands don’t have to go that far and rely solely on word of mouth.

    The other day I came across a new company called ThisLife.com offering 3 websites an iPad to offer to their readers solely to get eyes looking at them. Not only did it work, but they garnered hundreds of new fans that might have not heard of them. Of course, it helps if you have tons of fans following you or they won’t see the value in working with you.

    • Jens P. Berget says

      Hi Sonia,

      That’s very interesting, and it’s the first time I’ve heard of ThisLife.com. I also believe that one of the reasons why bloggers can have a major impact on big brands is that they will help make the brand more personal. Being personal in business is becoming more and more important.

      By the way, thank you so much for buying OptinSkin from me :)

  15. Donna Merrill says

    I totally agree with this! Giving the best you can from yourself always wins! You gain social proof that way and that is worth more than the price of gold to me. Having great feedback and a great reputation is the foundation of any business.
    Donna

    • Jens P. Berget says

      Hi Donna,

      Social proof is important. And the more friends we get, the more people who experience what we’re doing and telling about it, the better our chances for success is. At the same time, I’m thinking that the numbers are not as important anymore, one person can make a huge difference. Just think about how easy it is to spread things via social media.

  16. Chris Johnson says

    This is an absurd and overly general post.

    I *have* big clients.

    Getting big clients is a matter of picking up the phone and insulting them. Seriously. It’s “Hey, you. You should do this. I can get it done for X, you in or out?”

    • Jens P. Berget says

      Hey Chris,

      It might be a overly general post, but I have actually never thought about attracting big clients. It might be as easy as picking up the phone, but on the other hand, I used to be the head of marketing at a major University, and you needed to be an awesome storyteller to get me hooked via a “regular” phone call :)

  17. Sylviane Nuccio says

    You would be surprised sometimes how you can attract the attention of big brands.

    I think that we should not be shy about trying to reach out. No body is so big that they won’t notice you, because they do. Many people have been noticed by big brands, because they didn’t assumed that they are out of reach.

    • Jens P. Berget says

      I believe you’re absolutely right. The thing is, most of us won’t try to attract the big clients. We settle for the small companies and what we always do. Maybe we should add a few hours every week to try do something remarkable to get the attention of a big client?

      I’m getting some ideas already :)

  18. Jason "J-Ryze" Fonceca says

    Beautiful post, Alyssa (thanks for hosting Jens)!

    These tips are all solid, and I’m a huge fan of magnetically attracting others rather than seeking or chasing them.

    Creating hype is my favorite, and I find it to be one of the least talked about. Rappers get it, some tech companies get it, but it seems like a rarely understood thing :)

    P.S. Alyssa, I *love* your focus on luxury & expensive cars. :)

  19. Sherryl Perry says

    This is great advice Alyssa. I hate to admit it but I’ve never seriously considered targeting big brands but why not? Thanks for the inspiration.

  20. Maria says

    It will require some effort and adjustments, yet it they are worth it once we succeed in partnering with big brands. I am glad to learn a tip that can make my business move to a positive direction.

    • Jens P. Berget says

      Hi Maria,

      Absolutely. Most small companies needs to adjust to succeed partnering with big brands. And I’m not sure if it’s worth it for all small companies, but it would be a very interesting experience, that’s for sure :)

  21. Rick says

    Hi,

    Thanks for sharing this information about attract big clients to your brand.. So many social media sites to learn about it.. It is quite awesome & this helps me out a lot..

    Thanks,
    Rick.

  22. Ammara Wasim says

    Hi Alyssa!
    Yes i agree that we need to be a partner of a company having big brand. All the tips that you have discussed are really very useful thanks for sharing.

  23. how to make money online says

    I am professional in this business, that’s why I couldn’t say much. But I don’t like the plan of commenting just for the sake of back linking your site.

  24. Elaine Salt says

    It may be time consuming and expensive in targeting bigger clients, but it will be at first and you’ll see the fruit in the end. Targeting bigger clients create a wider scope of connection and will provide more possible costumers. This is helpful and encouraging.

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