I’ve decided to reveal my next project. I’m writing a book for the Kindle. It’s not like Fuzzy, that book was all fiction. This time, it’s all marketing.

The book is called “Marketing as it should be” and here’s the first edition of the cover.

marketing as it should be

My question to you is, what’s this book about? Do you think you know?

The one thing

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Comments

  1. I think it’s about what the customer really wants and not what the marketer thinks you need. The people in the picture are going one way and the marketer is going the other way. There is 2 sides to what each want and maybe general marketing has it wrong. Am I Close?

  2. Eddie Gear says:

    Hey Jens, Good on you. Looking forward to reading the book. I think its something that talks about what marketing in its raw form. As in not affiliate selling, or selling of any form, but something that tell you how to get visibility, reach and reach new customers?

    Am I even close? :)

  3. You got us all thinking Jens!

    Congratulations on the new forthcoming book, and though I am nowhere near marketing, but what the picture shows and what I can make out – marketing as it should be – it seems all about people.

    I think it might be about building relationships and interacting and connecting with people first and foremost, which is what helps you in marketing your products or services better.

    Thanks for sharing and making us all think. :)

  4. Jens, my guess is it’s more about people than online. It’s about meeting with people in person. Just from the image, is the guess :)

  5. Nice likeness; I almost thought it was a photograph……………

    My guess will be it’s about what the customer wants; their ‘why’ instead of what we want to ‘push’ onto them.

  6. Hi Jens,

    My guess would be more of a back to basics in marketing – taking all the basics of it and applying it to what field or industry you target.

    ~Christine

  7. My guess is that it’s detailing the backwards-ways of marketers – how they will do anything to make that buck, even if it means screwing the customer over. Or perhaps the exact opposite – a great scenario where the world’s marketers aren’t huge jerks who could care less about the consumer.

  8. Who said you could use my picture on the cover. ;)

  9. Jospeph Hipolito says:

    Hi Sir jens, I like to read this one. looks really helpful…

  10. Time for my two cents Jens but I think it’s about how marketing is about what we do, how we present things and the connections we’re able to make to people. Ya know, since everything we do is marketing. Straight from your mouth many times now. :-)

    I’m excited for you and for us too!

    Congratulations!

    ~Adrienne

  11. Jens, buddy, I don’t care what any of those jokers said up there (of down there depending on where my comment lands) that guy on the cover has a way bigger nose than you. Dressed well and that counts.

    My guess; you are focusing on pull marketing. Listening you your customers, finding out what they need and helping them sort out solutions to their needs.

    • Hey Ralph,

      I’m glad that you can see that this isn’t a picture of me :)

      It’s definitively about pull marketing. I’ll reveal more in a few days.

      • Hey! You know that was a great idea asking everyone what your book is about, huh? Great way to get fedback and fine tune your offering based on the insights left here. Pretty “Sly Marketing” move there, Mister.

  12. Mmmm, hi Jens, I’m late again over to your place and everyone’s already come up with some great guesses!

    I’m intrigued now! Like Ralph and others have said, I would guess it will focus on the customer.

    I love the cover graphic by the way.

    • Hey Tim,

      It’s better late than never :)

      The book will be about customers, and hopefully I’ll have something new to say, something that will make more people understand how marketing should be. I’ll reveal more in a few days :)

  13. Hey Jens,
    I guess, it should be about what are the key factors that actually comprises of a good strategy of marketing. How to establish a place for the brand in the eyes of the customer? The highly researched mechanisms which could provide a new direction to the basic idea of marketing.

  14. Simply put, I think it is about marketing as it should be ;)

    As with more specific definition, let me think.

    Well, I think it is about how you – as a marketing expert – perceive marketing should be (imagine a newbie – how the newbie should approach marketing and basically, do marketing).

    Or maybe it is about the bad things of today’s marketing (what businesses and marketing geniuses do that they aren’t supposed to). But, I highly doubt that you stop there (if you include this, you probably would also talk about how they should approach it and how the reader – as a newbie or established guy should do it).

  15. I think this book should be about the successful traveling on the road of marketing.