sly : marketing

The Marketers Toolbox – My 6 Most Important Tools

I started thinking about; what do I really need to get my job done? And, I ended up asking myself the question; what are my 5 most important tools? I am talking about the tools I use every single day for my job?

Before I reveal them to you, I will end this post by asking you to share some of your most important tools in the comments. I’d love to see what you’re using (the tools you can’t manage your business without).

I was going to write about the 5 most important tools, but I just couldn’t remove one of the tools from my list, so I ended up with 6 tools instead.

I have written an old post about all the wordpress plugins I am using, and that’s a post I’ll be updating fairly soon. I need to update it, because I am not using as many plugins anymore.

Lately, I have been focusing on clearing the clutter in my business. I am doing my best to streamline everything I am doing, and using just a few systems. I wrote a post about CRM for solopreneurs, and after testing several, I ended up using NIMBLE. This system helps me do close to everything I need, when it comes to building a relationship with my clients.

1. CRM

Like I said, I am using NIMBLE to build relationships with my clients. I use it to find new clients, and to have an overview of my different projects.

2. OmniFocus

I need a task-manager, and a way to manage all my different tasks and projects. I use Nimble to connect my projects to the different people I work with. But, I use OmniFocus to connect all the details and tasks to every project. This is how I stay focus, and OmniFocus is where I connect all the dots.

3. WordPress

I had to add WordPress to the list of the 5 most important tools. Blogging is one of the most important methods I have been using to get new clients, and in order to connect with people, and to learn more about marketing. I can thank blogging for most of my success, and I have been with WordPress since day one.

4. Triberr

I wrote a post, a while ago, about why I upgraded to Triberr Prime. You should read it. I highly recommend that you join Triberr, because it’s probably the best way to connect with like-minded people online. I use it to discover interesting content every single day, and I use Triberr to share the content I discover, but the community are also helping me to share my content.

5. Evernote

I have upgraded to Evernote Premium as well. I started out with the free version, but I was using it more and more, and now I am sharing folder with several people (working on different projects with me), and I felt that I just had to upgrade to get all the different features I need. I use Evernote to capture all of my notes.

6. AWeber

Finally, I am using AWeber to send my weekly newsletter. This is how I share my best content with my subscribers. I have been using AWeber for a long time, and I use it for several different projects.

Now, please share your list. I’d love to see what you’re using (the tools you can’t manage your business without).



16 responses to “The Marketers Toolbox – My 6 Most Important Tools”

  1. Jane says:

    Hey Jens thanks for sharing your tools 🙂 Of course I have WordPress in my list too. I cannot forget how blessed we are to have it for free (at least for now lol).

    And yes Evernote is on my list too! I’m using the free option as of now. I might upgrade in the new year.

    I use both Aweber and GetResponse. For social media management I use Hootsuite (Pro) and for project management I use Producteev (I have one in-house manager and my hubby helps me with some projects too).

  2. Lisa says:

    Hi Jens, I love WordPress and Triberr. I also would add Buffer as a must to be my list of tools. I’ve got check out some of your other tools as well. I’m still using MailChimp and not sure if and when I may switch. So far so good. I’m not a fan of big sales pitches via email. I could always put a link to a post with a call to action when that time comes. Have a great rest of the week there!

    • Hi Lisa,

      I haven’t used Buffer in a while, but I probably should start using it again. At the moment, I’m using SproutSocial to schedule most of my social media updates, that and Triberr. And, it works great for me. I have heard a lot of great things about MailChimp, and I probably would have tested it if I hadn’t been using AWeber for such a long time.

      Have a great rest of the week Lisa.

      – Jens

  3. Karla Campos says:

    Great list, I use WordPress and Triberr a lot. I will say DropBox to answer your question.

  4. Tim Bonner says:

    Hey Jens

    I haven’t used Buffer in a while because I’ve been using the auto-scheduling feature in HootSuite.

    It lets me do more on the free account than Buffer.

    If I had the money though, I’d definitely opt for SproutSocial. Their platform is awesome.

    I’m just giving Nimble a try on the personal account. It looks great.

    I use ToDoIst as my task manager. It’s simple and clean design does the job!

    I use AWeber too. I’ve used other email marketing tools but I went back to AWeber because their reporting features are so good!

    Well, I’d better get back to drafting some more posts, Jens.

    Have a great day, my friend.

    Tim

    • Hi Tim,

      It took me a while to realize that I needed to start using SproutSocial, but it was expensive and at first, I didn’t have the money either. So, I waited until I got some clients that could pay me to use it. Now, things are a lot easier and the reports are awesome.

      I need to start blogging more, and I need to continue promoting my posts and commenting on other blogs. I have been too focused on my business lately 🙂

      – Jens

  5. Craig Davidiuk says:

    Hi Jens,

    You have some great tools listed. Love WordPress and AWeber.

    ~ Craig

  6. Adrienne says:

    Hey Jens,

    Okay, I’d never heard of the first two you mentioned so I might have to look into those. Now listing the tools, I use so many fabulous ones.

    I’ll definitely start with WordPress and then of course there’s Aweber, Triberr, Buffer and I recently found Pocket! Love that one now so that’s really cool.

    Thanks for sharing and you enjoy your weekend.

    ~Adrienne

    • That’s awesome Adrienne. I have also discovered Pocket and I use it on my iPad. I discover most of the articles on my computer and I save them in Pocket and I use my iPad to read them. It works great!

      – Jens

  7. Dawn Abraham says:

    Hi Jens

    I love it! This is the first I’ve heard about Nimble and OmniFocus. I love discovering new business & networking tools. I did check out Nimble and it looks like its worth giving it a shot. Haven’t yet looked into Omnifocus but I will.

    I have used Evernote for almost two years now love it.
    I have tried so many different apps and programs that do something similar to Nimble and Omnifocus. Although many of them were only focusing one area.

    For awhile I had a app. where you would program in how long you wanted to be on your social networks and what times of the day or week. The result was it wouldn’t let me into my social networking accounts during certain hours and when it did I only allotted them 20-30 minutes max before it would kick me out.

    That worked great until I had a dire situation where I needed to get into facebook in the middle of the day and I couldn’t, that thing was bullet proof. If you tried to hard it would shut your computer down. No matter what I did I couldn’t get into facebook until until 6:30PM that night. Needless to say I don’t use that app. anymore.

    I have something now that is a timer that lets you know how much time you’re spending on each project or task you are working on. That is pretty good so far, I’m just happy it let’s me into facebook. hahaha

    Thanks again Jens for the great tips I will be testing out the first two tools this weekend. They both look like top of line programs. XOXO

    • Hi Dawn,

      Thank you so much for your comment. It would be awesome if you’d test Nimble and OmniFocus, I use both of them all the time, many times every single day. And, they’re part of everything I do online.

      – Jens

  8. David brown says:

    Awesome article but proofhub com is one more tool that I’d suggest you to add in this as well. This tools is very effective for marketers to manage their projects effectively.

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