sly : marketing

A business model that converts one-time buyers into loyal customers

Turn one-time buyers into loyal customers by being authentic and passionate. Be innovative and develop your business by including what your customers need. Add more and related services to your current customers.

I’ll use Elegant Themes as an example. This is where I buy my premium wordpress themes.

I have been looking for Call To Action plugins for WordPress for a long time. I have tested many without much success. I have also been looking for methods to analyze and evaluate the progress on my blog.

call to action plugin for wordpress

Elegant Themes is a membership site for premium wordpress themes. That’s it. But, what the people behind Elegant Themes know is that all their members are using WordPress and they are looking for the best plugins to help them run their sites and marketing.

So, in order to get more customer and give more back to their current customers, they have developed two amazing new plugins.

The Monarch is a social media sharing plugin. It has a very clean design, but most important to me is the fact that it has a dashboard with analytics. I can see how many people are sharing my blog posts each day, and I can see which blog posts are being shared the most and to which social media sites.

Bloom is an email opt-in plugin. It has beautiful e-mail opt-in forms, and it has many different calls to action. And, it has a great statistics as well. It’s a call to action plugin that’ll help me convert visitors into loyal followers.

The reason I’m telling you this is that Elegant Themes has a very interesting business model. They could have sold each plugin, but instead you can’t get access to them unless you become a member. As a member you get the plugins for free.



4 responses to “A business model that converts one-time buyers into loyal customers”

  1. Josh says:

    They remind me of a car dealership that provides basic maintenance for free for customers who purchase a vehicle from them. Smart.

  2. Kimsea Sok says:

    Jens, this is the first visiting on your blog. I found the useful information about Elegant Theme. Actually, this is nice article about making loyalty customer by using Elegant Theme as the example.

    Sure, to make customers relied on our business, or products. We have to add more value to the customer of really in. Elegant Theme did the best for their business.

    Honestly, I’m currently using Free theme, and I want to get in Elegant Theme but I need to write until I moved my hosting service. Thanks for add more reason about Elegant Membership.

    • Hi Kimsea,

      Thanks for visiting me blog and thank you for your feedback. I have been using Elegant Themes for on several of my blogs for a long time, and I am very satisfied with them. I also started out with a free theme, and moved to a premium theme as soon as I could afford it.

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