Turn one-time buyers into loyal customers by being authentic and passionate. Be innovative and develop your business by including what your customers need. Add more and related services to your current customers.
I’ll use Elegant Themes as an example. This is where I buy my premium wordpress themes.
I have been looking for Call To Action plugins for WordPress for a long time. I have tested many without much success. I have also been looking for methods to analyze and evaluate the progress on my blog.
Elegant Themes is a membership site for premium wordpress themes. That’s it. But, what the people behind Elegant Themes know is that all their members are using WordPress and they are looking for the best plugins to help them run their sites and marketing.
So, in order to get more customer and give more back to their current customers, they have developed two amazing new plugins.
The Monarch is a social media sharing plugin. It has a very clean design, but most important to me is the fact that it has a dashboard with analytics. I can see how many people are sharing my blog posts each day, and I can see which blog posts are being shared the most and to which social media sites.
Bloom is an email opt-in plugin. It has beautiful e-mail opt-in forms, and it has many different calls to action. And, it has a great statistics as well. It’s a call to action plugin that’ll help me convert visitors into loyal followers.
The reason I’m telling you this is that Elegant Themes has a very interesting business model. They could have sold each plugin, but instead you can’t get access to them unless you become a member. As a member you get the plugins for free.