slymarketing : Jens-Petter Berget

The lost customer – praying for the pain to go away

tear drop

If you could see me right now, you’d probably think that I’m a lone nut. You would look the other way, and you would do your best not to even say hi to me. I’m sitting on the sidewalk, it’s raining, and my eyes are closed. I’m not waiting for the cockroach. No, that’s a completely different story – even though it’s related.

I’m thinking about a girl, my first love, and at the same time, I’m doing my best not to think about her. I know that our relationship has ended. It should have been over a long time ago. But, even though I am doing my best to move on, I just can’t stop thinking about her. That’s what love is, or so I’ve been told. I’m crushed. This is the first time I’m experiencing it. And, it hurts.

I’m fourteen years old. The more I try not to think about her, the more I think about her. In my mind, I’m doing all sorts of exercises to keep my mind occupied. But, it seems to be impossible. I really don’t want to think about her.

It’s been said that time heals all wounds. At the moment, I want to believe that it’s true, no matter how far from the truth it sounds. I’m visualizing that I’m out walking. I’m keeping my mind occupied. I’m walking the streets I’m so familiar with. I’m watching the houses where my friends used to live. I’m watching the fake deer¬†and suddenly, I’m surrounded by darkness – it’s all fuzzy. I need to stop.

I believe that in a way, we should be in love with our customers. We need to want them so badly. We need to be hurt if they don’t want us anymore. In a way, it’s a lot like my first love. The girl that left me on the sidewalk, in the rain – praying for the pain to go away.

It comes a time when we should accept that the customer is lost forever. It comes a time when we should move on – but not without a fight and a feeling of despair.



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