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The lost customer – praying for the pain to go away

tear drop

If you could see me right now, you’d probably think that I’m a lone nut. You would look the other way, and you would do your best not to even say hi to me. I’m sitting on the sidewalk, it’s raining, and my eyes are closed. I’m not waiting for the cockroach. No, that’s a completely different story – even though it’s related.

I’m thinking about a girl, my first love, and at the same time, I’m doing my best not to think about her. I know that our relationship has ended. It should have been over a long time ago. But, even though I am doing my best to move on, I just can’t stop thinking about her. That’s what love is, or so I’ve been told. I’m crushed. This is the first time I’m experiencing it. And, it hurts.

I’m fourteen years old. The more I try not to think about her, the more I think about her. In my mind, I’m doing all sorts of exercises to keep my mind occupied. But, it seems to be impossible. I really don’t want to think about her.

It’s been said that time heals all wounds. At the moment, I want to believe that it’s true, no matter how far from the truth it sounds. I’m visualizing that I’m out walking. I’m keeping my mind occupied. I’m walking the streets I’m so familiar with. I’m watching the houses where my friends used to live. I’m watching the fake deerย and suddenly, I’m surrounded by darkness – it’s all fuzzy. I need to stop.

I believe that in a way, we should be in love with our customers. We need to want them so badly. We need to be hurt if they don’t want us anymore. In a way, it’s a lot like my first love. The girl that left me on the sidewalk, in the rain – praying for the pain to go away.

It comes a time when we should accept that the customer is lost forever. It comes a time when we should move on – but not without a fight and a feeling of despair.

10 responses to “The lost customer – praying for the pain to go away”

  1. Mike Brooks says:

    I love this analogy. The hardest thing to do is get a new customer. Keeping them is much easier… if you fall in love with them.

  2. Agreed with Mike Jens….love the comparison.
    Once you fall in love with your customers you will build such a strong relationship that you will easily keep them, in most cases.
    Thanks for sharing!

  3. Tim Bonner says:

    Hey Jens

    Without customers we can’s survive in the long run.

    Falling in love with them might be hard with some customers but at least you’ll probably keep them for longer.

    Interesting story Jens and I loved your analogy too.

  4. Rogier Noort says:

    Hart breaking and relate-able. I guess we’ve all been that 14 year old boy. Good analogy.

  5. Lisa says:

    Hi Jens, but not all customers sure make it easy! Being in sales for 20+ years I have always found it hard to accept a customer is lost forever. I just got back 2 that hadn’t been around for years. That is a good feeling but when they leave and never return it’s a loss. It’s harder to gain new customers than maintain the old ones. And more costly too.
    I still remember mine from 14 ๐Ÿ™‚

  6. Adrienne says:

    Dang Jens, you sure can get me all wrapped up in your story. As I read I thought he’s writing another one, oh goody,

    Not that our customers aren’t important and you’re right. I was just leaving a comment on another blog and we were discussing your brand. How you are the brand and how you treat people before and after the sale.

    If that customer leaves, find out why and try to make it right if you can. They’ll definitely appreciate the heck out of you for that and I bet they’d come back for more.

    Oh yeah, love that customer so this is a great lesson to me.

    Thanks for the story Jens and enjoy your weekend. Happy Father’s Day!


  7. Only those achieve true success who have loved their customers. Its really nice to maintain a healthy relationship with the people upon whom your earnings, and hence your life depends.

  8. Dan says:

    I never thought at this like a love story but I really like the comparison. If you come to think about it, you would see that it does make sens. Being in love with your customers will enable you to interact more deeply with them, attract them, surprise them, give them what they want and in the end if you loose them, you will feel like dissapointed that they are walking away from you. CHeers man!

  9. Simona says:

    Definitely did not expect that! I`ve learned that attachement can be beneficial but, in order to prevent what you have shrewdly described, we need to limit it to a certain extent. Great job!

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