sly : marketing

Look Inside Your Tribe

I’ve been reading a lot about tribes lately. It all started with Seth Godin’s inspiring book, his ideas about tribe management, then the free Tribes Q and A.

A few months ago, I joined Third Tribe Marketing, and I’ve read several blog posts similar to The 3 tribes within your tribe.

To me, there are no doubts what so ever when it comes to the importance of the tribe(s).

There are two approaches to this; one is how to identify your tribe. The other approach is who you should focus your efforts on (after you’ve identified your tribe).

How do you get more followers?

I’m likely to say that you should focus on the people who are already in love with you, the people who admires you, the people who would do anything for you. I’m also talking about the people who would buy anything from you, no matter what you offer. The people that worships you (if any).

The reason I’m thinking this is the best approach, is that those people are most likely to spread the word and to help add new members to your tribe.

There’s a reason, or several, why they are inside your tribe. They know the reason, and they tell people why.

I wouldn’t focus as much on people that are not already inside your tribe. They are a lot harder to reach. Your tribe should be building your tribe.

I’m working at a college, we’re doing our best to recruit new students. I shouldn’t call all our current students a tribe, because they’re really not. Some of them probably hate our guts, but some of them adore us.

I don’t know who.

We haven’t been focusing on the tribe, although we should.

Let me ask you this.

What if we did, and it was all about happy current students? They would get our full attention. We would give them gifts, we would listen to them, and do exactly what they told us to do.

I’m not saying that we should give them all sorts of gifts, but some. We could give them clothes, backpacks and hats to wear. Everything would be with our logo. They would be spreading the word, without talking.

The important part would be that we would listen to them, and we would do exactly what they would say.

If they told us that they didn’t like the food in the cafeteria, or that they wanted pizza every single day, or more vegetarian meals, we would listen and we would change.

We would adjust to their needs.

We would ask them what to change, they would be the ones telling us what to do. The students would be in charge. They would be the principal and the president.

What do think, do you agree that when your focus is inside your tribe, it’s a lot easier to get more followers?



7 responses to “Look Inside Your Tribe”

  1. businessblog says:

    This is a very interesting article and not thought of business and followers in terms of tribes

  2. seoserviceslondon says:

    Interesting!

    I feel like there is a scarcity of good marketing today. Good marketing means which can convert the leads into sales. The only marketing that has moved me in the last couple of years is Social Media Optimization.

  3. Thanks a lot. You should read Tribes (the book) by Seth Godin.

  4. The problem / challenge when it comes to marketing today, is that it's everywhere. You can't turn around on any street without seeing some kind of advertising, and you can't listen to the radio, watch tv or anything without advertising. And it's way too much information. Hence, it's hard to stand out and be unique… a lot harder today than a few years ago.

    That's why Third Tribe Marketing is so important, and to focus more on delivering quality content and quality products / services, and that this should be the focus.

  5. Timely article… I was reading Seth Godin’s blog last week and came across a great post on this exact topics. (Read about it here: http://sethgodin.typepad.com/seths_blog/2010/05/linchpins-are-everywhere-raise-the-flag.html) It’s a genious idea.. he’s using the Linchpin concept to find other Seth fans across the globe. Anyway, checkout the worldwide-meet-the-tribe-of-Linchpins day on June 14, 2010.

  6. This is interesting. I read Seth's blog on a regular basis, but I haven't read this article 🙂

    Thanks a lot for sharing.

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