sly : marketing

List Building Made Super Easy

List Building

List building can be super easy and it can be very hard. I have tried so many list building techniques, but today I’m only using one wordpress plugin, and that’s what I’m going to present to you today. This plugin alone is what makes list building super easy for me.

I’m going to show you exactly why I highly recommend this plugin. I believe that it’s the best list building plugin for WordPress.

list building made super easy with WPSubscribers

To me, list building is very important, and it’s a way to create and maintain a strong relationship.

I have been using various plugins and I’ve even tried to add some codes to manage list building on my blog (I got good results by using PopUp Domination, but I really don’t like pop-ups, they’re just too annoying, even though it provided me with the best results. I stopped using it).

Now, the only plugin I’m using is WPSubscribers. This is an all-in one list building plugin. And the features are just amazing.

At the moment, I’m only using four features, but I’m always testing (and there are so many of the other features that I’ll be testing soon).

The four features I’m currently using are:

List building using the sidebar

I have added a widget to the sidebar, where you can subscribe to my weekly newsletter. This is fairly visible to most visitors. And I keep adjusting the message (and the design) to see what works.

List building using the Comments

Every person who are commenting on my blog will see an option where they can check a small box to subscribe to my newsletter. A lot of people do this. I have 100% control of the text, and it’s very easy to add and edit. I keep adjusting this text as well in order to see what works.

List building below every single post

I have added a fairly large box below every single post on my blog. If you read the whole post, this box will grab your attention.

List building using a box inside the blog posts

[wps_custom_form id=2]

This is probably the easiest way to grab someones attention, without using pop-ups. The box will show by adding a piece of code (you’ll get the code as soon as you create the custom optin-form) anywhere inside your post. The reason it’s so effective is that it becomes part of your content.

Just take a look at the box to the right. It took me about 10 seconds to create it and add it to this post. I could have added some fancy design, but I didn’t. This is just to show you how easy it is.

The other features of WPSubscribers

What I like the most about list building with WPSubscribers is how easy it is. This can be done by anyone, you don’t have to know hardly anything about wordpress or coding. And all the features are just amazing.

Let me just list some of them for you:

Testing is important to me, and I am testing various features of WPSubscribers. I have both tested a footer bar, and a header bar, but I didn’t find the right “design”. I don’t want to be annoying to my visitors, but at the same time, I want as many as possible to subscribe in order to create a strong relationship with them.

Let’s discuss list building …

52 responses to “List Building Made Super Easy”

  1. John Falchetto says:

    Cool plugin. I use Aweber which has it’s own plugin but the forms you generate here are a lot better looking Jens πŸ™‚

    • Jens says:

      Thanks a lot πŸ™‚

      I am also using AWeber, but I was having a hard time adding forms “everywhere” with just AWeber. Before buying WPSubscribers I was only using a form in the sidebar, and I got subscribers from that too, but a lot less than after I started using WPSubscribers.

      • Brankica says:

        I just can’t get any data from WP sub. Aweber reports the conversion rates on Aweber through the web forms, but the one I am using on WPS isn’t reported there. I wish it was, so I can see all the data in one place πŸ™‚

      • Arjun Rai says:

        Really good and impressive thing you shared with the people and this thing is the best to attract visitors.

  2. Eddie Gear says:

    Jens stunner of a post about List building. Isn’t it amazing that we can do so much with just two plugins. Love your writing here. Detailed and easy to follow.

    • Jens says:

      Hi Eddie,

      Thanks a lot. Yes, I was very surprised when I started using WPSubscribers, because I have been struggling to add forms to my blog earlier. The forms I was able to add was in the sidebar only, and they didn’t look that nice. So, I’m super happy with WPSubscribers.

      Are you using a plugin for your optin-form, or have you manually coded it?

      • Eddie Gear says:

        Jens, Since I am a Genesis StudioPress theme developer I hard code all the sections into the theme. That way its much faster.

        • Jens says:

          I should have known, because I already know that you’re a Genesis StudioPress theme developer, and that you understand everything about codes. I don’t, and that’s why I need a plugin like this to help me (it was the same with Facebook thumbnails, I struggled to add the right codes to my blog, until I found the plugin) πŸ™‚

  3. Eugene says:

    I keep hearing really good things about that plugin. And I know that Aweber is the premium service in the industry…but I am still on MailChimp. I’m mainly on there because I got started with it for free and am sticking it out.

    I always like the challenge of finding the free way to do something. It’s like a treasure hunt lol. I think there is a WordPress plugin that allows you add the checkbox feature for free. And I use iFrames to stick my optin boxes all over the site.

    But eventually I’m going to go with Aweber I think because it has simpler tracking options.

    • Jens says:

      Hi Eugene,

      I’ve heard really good things about MailChimp and I’m not sure if you need to change to AWeber. At least not from what I’ve heard. On the other hand, I decided to start using WPSubscribers to get more leads, because it has so many features (unlimited features) to put all kinds of optin forms on my blog. With AWeber it’s easy to create a form, but it’s not that easy to add the form “everywhere” on blogs. I used to just add it in the sidebar and that’s not enough. In order to really grab attention I decided to add three forms that are visible on every single blog post, and this has made a huge difference to me.

      There are probably different free plugins that you can use to get some of the features (like the checkbox), but I haven’t found any that are close to as powerful (and easy to use) as this one πŸ™‚

  4. Ruth - The Freelance Writing Blog says:

    This is so timely Jens, thanks for posting about this! I use Aweber, and my biggest frustration is the fact that I can’t add opt-in boxes wherever I want. I’m restricted to the side bar (unless I want to recode…and I have no clue how to do that!). But…I believe that AWeber has added a feature that invites commenters to subscribe. I added that function, but I don’t even know how it’s working or what it looks like. I should probably dig a little deeper. I’m wondering – if you were using AWeber before, were you able to transfer all of your subscribers seamlessly to WPSubscribers or what it a hassle? Can you do Blog Broadcasts and email correspondence the same way as with AWeber? Forgive my naivete…I’m pretty green with this blogging stuff πŸ™‚

    • Jens says:

      Hi Ruth,

      I use AWeber with WPSubscribers. I have added the AWeber code to WPSubscribers (I did this once), and I build all my forms with WPSubscribers, but the lists are all in AWeber. So, the only thing WPSubscribers does is help build the list for services like AWeber (and all the other major email marketing software).

      And what you’re describing is what made me start using WPSubscribers. I had no clue how to add my forms to my blog, other than to the sidebar.

  5. Adrienne says:

    Thanks for sharing this great information Jens!

    I have had this on my list to do for probably about a month now but have just not had the time to actually implement it. I was just going to do it the old fashion way but this plug-in seems very simple to use. I just might have to look into this.

    I know I appreciate you sharing how this has helped you to gather new subscribers. Learning from others is always the best route to go.

    Thanks Jens!


    • Jens says:

      Hi Adrienne,

      I don’t recommend the old fashion way, on the other hand, you are probably a lot better at adding the codes than me πŸ™‚

      This is now the only way I get new subscribers. I don’t get a lot, but 5 – 10 new every day. And, that’s only from this one blog, so I’m satisifed with the results.

  6. Carolyn says:

    Wow, Jens, this was great! I love your graphics, interesting but clear and simple. (Thanks for the shoutout in the illustration). It’s clear you put a lot of time and effort into making your site look great and this plugin definitely is worth checking out!

    Well done.

    • Jens says:

      Hi Carolyn,

      Thanks a lot. I just love this plugin, and I thought I’d share how I’m currently using it. I have been testing it for a while, and I’m still finding new ways to use it. I kind of suck at design, but I’m doing my best to make my optin boxes good enough to get people to sign up πŸ™‚

      The plugin is definitively worth checking out.

  7. Sergio Felix says:

    Hey Jens,

    You just have rectified my thoughts about Pop Up Domination, WPSubscribers is WAY better!

    The vast amount of possibilities for this plugin to capture email addresses should be enough to beat its competition and I also hate pop ups so I wouldn’t do that to my 11 readers.

    Thanks for all the insights on WPSubscribers, definitely enjoyed your detailed article, take care.


    • Jens says:

      Hi Sergio,

      I have received a few emails about some new updates at Pop Up Domination, but WPSubscribers have most of the same looks, and some of the same functionality as Pop Up Domination, and it has tons of other features as well. And that’s why WPSubscribers is my only choice. I haven’t found anything close to this… well, except one plugin, but it’s almost the same and twice the price πŸ™‚

  8. Ryan says:

    Thanks for the useful info. I’m going to have to use WPSubscribers for now, try it out and see how it goes.

    • Jens says:

      Hi Ryan,

      Thanks a lot for your kind words. I highly recommend WPSubscribers to build your list. It’s by far the best list building plugin I have used. Please let me know if you have any questions. What you need to know is that you still need AWeber, or an alternative email marketing software, because what WPSubscribers does is to build your list using one of the major email marketing software (take a look at the sales page for more information).

  9. Bill Dorman says:

    Hey, I saw somebody’s name I know in your post; does that mean I finally made somebody’s list? Yay, time for a celebration………:).

    I could use some work on list building but it is a great way to organize your community. I will have to come back to this to see exactly what I do and do not currently have access to.

    However, you seem to have figured it out. Thanks for sharing this sir.

    • Jens says:

      Hey Bill,

      You probably don’t need a list, you’re the number one guy when it comes to building relationships online. You’re doing fine on your own πŸ™‚

  10. kay says:

    I’m going to show you exactly why I highly recommend this plugin. I believe that it’s the best list building plugin for WordPress.Thanks for the useful info.

  11. Lynn Sanders says:

    That’s some complex plugin you’ve got there, personally i don’t like to force things by placing boxes and buttons everywhere, but then again, i’m not that big on list building, i like to keep things simple.
    Not to say it’s not worth the money, seems to do its job just well.

    • Jens says:

      Hi Lynn,

      WPSubscribers is a complex plugin, but it’s fairly easy to use. In fact, I believe everyone can use this, no matter how little experience they have with this sort of plugins.

      I don’t like to force things upon my readers as well, that’s why I’ve stopped using pop-ups. But, I don’t consider boxes as annoying. They’re visible, but they’re just that, and I don’t think that they will be any hinderance to reading my content (pop-ups are).

      Thanks a lot for your feedback.

  12. Steve says:


    Those are some great ways to build those lists. I do a most of the same things, I just do them myself. I do like the link in comments. I don’t have that and may add the plugin just for that option.

    As for popup, I am torn on that myself. Like you I don’t like it, but popups really are damn effective. So I have mine throttled back . It should be just one time a month for repeat visitors I figure this is a good mix of not being too annoying and getting some of the benefits of the popup.

    • Jens says:

      Hi Steve,

      That’s exactly what I’ve been thinking. Pop-ups are highly effective, but I just don’t want them around. I’m also thinking that most people will visit my website once anyway, and never be back, so if I just show them this awesome pop-up on their first visit, I might actually get them to sign up.

      On the other hand, I don’t want to be annoying to my regular readers. Once a month might not be such a bad thing. Are you currently using a pop-up at your marketing blog?

  13. Klaus says:

    thanks for a great post.

    I am from Denmark and is new to this online Branched. These forms look very professional use, causing definitely more people to join. I’ll try the plugin you mention and see if it can make a difference for me.

    thanks for a good blog here.

  14. Jens says:

    Hi Klaus,

    I’m from Norway, it’s great to meet you. Let me know if you have any questions, I’ve been doing this for a while πŸ™‚

    If you’re building a list, I strongly recommend that you use WPSubscribers. It’s the best list building plugin I have tried. You need to use an email marketing service like AWeber as well (or any of the other major services).

  15. Jimmy says:

    Hi Jens,

    Is this plugin a paid one? I am on Aweber currently, but I have been seeing a lot of other blogs with special opt in features like what you have described. How can we integrate Aweber and WP effectively?


    • Hi Jimmy,

      Yes, it’s a paid plugin, and you use it with AWeber or any of the other major email marketing services. It makes it a lot easier to install forms anywhere on your site and it makes the forms a lot more “beautiful” than if you just use AWeber (and you’re not an awesome designer).

  16. Diana Stroe says:

    A great plugin, used it for my (ex) blog and was really happy with it. If I’d build a blog again, I would pay again for this awesome plugin. Having subscribers is the most beautiful feeling, it means that the subscribers trust you and your blog and want to stay connected with you and your blog, your work, which is really great.

    • Jens says:

      Hi Diana,

      I absolutely agree with you. I don’t know how many hours/days/weeks I’ve spent trying to figure out how to get more subscribers from my visitors, and it was really hard before I discovered this plugin. Now, I only need to push a few buttons and add some text and that’s it πŸ™‚

  17. Ted says:


    I like your approach of wanting to accomplish your goals of establishing and building relationships without annoying people. If your target audience for building your list is experienced bloggers, then they are going to be highly annoyed if you use one of those pop-up opt-ins. I much prefer when people don’t use any kind of in-your-face type of marketing.

    • Jens says:

      Hi Ted,

      I absolutely agree with you. I don’t like in-your-face type of marketing, even though I see it every single day. I want people on my list who have thought about why they want to be there, and I want them to keep the conversation going. With a pop-up I get all sorts of people, and that’s not really what I’m looking for.

      To me, the most important part of marketing is to build strong relationships.

      Thanks a lot for stopping by Ted. I really appreciate it.

  18. Joseph says:

    These plugins is not obvious that you are creating some marketing.I like the idea of that you only want to stay connected with your reader and the freebies is first thing that attracts readers to subscribes.
    I subscribe to you cause i want to learn some of your marketing tips.

    • Jens says:

      Hi Joseph,

      You’re absolutely right. With WPSubscribers, I can add boxes that blends in with the rest of my content, and it’s not like I’m forcing people to sign up, like I would if I used pop-ups.

      Let me know if you have any questions.

      Thanks a lot for signing up.

  19. Bruker says:

    Really good plugin it really helps to get list data which was not much easy before in wordpress.

  20. faissal alhaithami says:

    I’m using wpsubscribers on my blog too, and I’m enjoying it so much..

    it is so easy to use and it has super abilities to customize the forms and place them at any place..

    not to mention the awesome support that they provide to their customers, and i like the facebook integration πŸ˜€

    Thanks for the post they really deserve this review.

    • Jens says:

      Hi Faissal,

      I completely agree with you. WPSubscribers is an awesome plugin, and I’ve contacted support a few times and they helped me within 24 hours and did everything completely free πŸ™‚

  21. Barry Wells says:

    Hi Jens, this looks like a really cool plugin. All 4 methods you mention look really good and I really like the little checkbox beneath comments.

    I have placed an opt-in on the sidebar of my blog via a text widget that i created in my html editor using an image and code from Aweber.

    I have also got an opt-in beneath each blog post using a plugin called Add Sig and again copying the list code from Aweber.

    The optin in the blog post though, that’s really cool for those posts that offer something different to what’s being offered from our main opt-in form.

    Thanks for bringing the plugin to our attention. I’ll have a look at it now mate πŸ˜‰

    Take care, Barry

    • Jens says:

      Hi Barry,

      I’m always testing and adjusting something with this plugin, and it’s so powerful and easy to customize, and that’s why I highly recommend it. And I also really like the fact that I have everything sentralized in this plugin when it comes to list building, this way it feels like I have more control πŸ™‚

      Let me know if you have any questions.

  22. Wendy Jill says:

    Brilliant tutorial, Jens!! I actually new to learn list building. I have found your list building techniques are so good. Hope the impression works good to learn that hard thing. Keep up awesome techniques!

  23. Laur A. Bundberg says:

    List building is a tough task. List responsiveness counts 100x more than list size but first you need to find your niche. Then it is quite easy to build a list with f.e. Adwords or blogging.

  24. David says:

    Hey Jens,

    This a coo plugin. I use aWeber for my autoresponder and have been experimenting with a couple of different plugins for list building. This one definitely has some features that makes it more functional.

    Your assessment and review of the plugin is really informative.

    I will definitely have to give this one more consideration.

  25. Mark says:

    I am very interested what is an average conversion rate using WPSubscribers. It would be awesome, if it is close to 5%, just 200 visits a day would give 10 leads.

  26. Nick says:

    Your tools collection is excellent but you missed some great tools/apps like mailchimp and aweber.

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