Do you remember what you told me – the first time you noticed an advertisement? You don’t, do you? You told me that you were thirsty, and that you wanted what the man on the picture was drinking. Don’t worry. Nobody can hear us. We’re safe. Trust me. We are. I wanted to tell you the truth. I wanted to tell you the truth, more than you can possibly imagine. I just wish you’d known. Your mom. I have always loved her, from the first time I saw her. We met at work. It was perfect. We worked. We laughed. We created history. And, then. It was all over, before… the accident.
No. We don’t have to talk about it. It’s just, that… You know, it’s been 5 years. It’s hard when you’ve been away like I have, and now that it’s over, and we’re not even supposed to talk about it. You don’t know what it’s like. Yes, sure, I’ll be quiet. I’m telling you. Nobody can hear us. I know you’ll go to prison. I know. They don’t want me in a prison. They’ll want information. And, they don’t want to tell others what I know. But, we can’t not talk about it. You know that, don’t you?
I met your mom at work. I believe it was her first day. She took the elevator. I remember the sound – that specific ding. The sound of the elevator returning to the third floor. I remember her black leather shoes. The sound of her high heels. I felt her coming, and I had no idea who she was. I just stopped working. I listened to her footsteps, and I waited. I still can’t explain what happened. It was like pure magic. I was staring outside into the hallway, and she stopped by my door, without talking to anyone other than me. She smiled. She told me her name. And, that was it.
You don’t need the details. It was just that – it was like she was expecting me. It was like I was expecting her. She was perfect. She was everything I’ve ever dreamed of, and then some. She didn’t have to open her mouth to talk. I knew what she was going to say before she said it. We worked together. It was the perfect team. We organized campaigns. The really creative stuff. It was all about me and her. We delivered happiness, to our clients, to people – everyone got what they wanted. I know. But, people don’t know what they want, do they? It’s the truth. People need us. They really do.
Emotions. Look at people. Nothing. Your mom and me. It was how we made our stories. We added emotional triggers. And, then. Shhh. Quiet. Somebody’s coming. By the way. I’m sorry about your dad. I shouldn’t have. But, like I said, your mom and me, we were perfect together.
What this is
You might have guessed it already. I have started writing a new short story. It might turn into a book. I don’t know yet. What I do know, is that I’ll be writing every single day, starting today.
The premise of the story is this; Lucas, a true celebrity in marketing, and the creative genius behind marketing campaigns for many of the world’s leading brands, returns to life after a car accident, that left him in a coma for five years. The world has changed. He believes that he has returned to a world free from emotions. A facade, where people no longer can be trusted. He walks out of the hospital on a quest to find his true love, Karen – with the help of his new imaginary friend, Jasper, Karen’s son. Together they’re on a journey to find the meaning of life, relationships and marketing.
The story is about love, but it’s also a story about marketing. I don’t know exactly how the story will evolve. I know that I’ll turn this into something new, something I have never done before. And, hopefully, it will be something you’d want to read.