I have been to Bergen, an amazing city located on the west coast of Norway. I’ve been there with my family and we did some sightseeing – just look at this awesome train ride (funicular) from the top of a mountain. I recorded this film with my iPhone.
I don’t get personal
I have thought a lot about how marketing has changed lately. Creating quality content and networking is more important today than earlier. And it seems that for every day that passes, networking and the personal relations becomes even more important.
But I keep asking myself, why haven’t I shared anything?
It’s not that I’m afraid. It’s more that I’m concerned that you’re not interested.
I should be more like this
I read a lot of blog posts online, and it seems that the more people share about themselves, the more interested I am in reading. The reason I get more interested in reading their blogs by reading personal stuff, is probably because I already have an interest in who they are and what they are doing.
I especially remember blog posts like Baseball, Persistence, and How I Became a ‘Natural’ Writer, by Marcus Sheridan (The Sales Lion), Finally Living for Me, by Adrienne Smith, and What Recovering From Alcoholism Taught Me About People, by Robert Dempsey.
I really enjoy what Marcus is doing at The Sales Lion, where he shares pictures of his family in the sidebar. It makes everything so much more personal. It’s a lot easier to become friends this way.
How personal should we be?
I attended a seminar with Gary Vaynerchuck a few weeks ago, and what Gary said surprised me. He told us that he had close friends (like Chris Brogan and Mari Smith) who he had only met for a few hours in his entire life. To Gary, people he only meet online is just as good friends as people he meet offline. And, he also talked about transparency, that we should share “everything”.
I am still not sure about this.
How personal should we be when it comes to blogging and marketing? I’m asking you this, because I’m kind of new to networking.
Where do you draw the line? Do you write about personal stuff, and share things about your family? Or do you just do things that you feel is natural?