sly : marketing

Leaving the World Behind

Sometimes, when I sit at my desk, writing, especially early in the morning, I’m thinking about leaving social. It’s not that I don’t want to be there, sharing my story, or be part of the journey of other people. It has more to do with marketing and focus. I’ll explain more later.

At the moment, I’m trying to find my inner child and play more, I need a more creative role. My (marketing) journey for the past two years has been a lot different than I thought it would be, the path has been interesting, to say the least.

The same goes for blogging. It takes me in different directions. Sometimes I end up writing short creative stories, like this one. I wrote it in less than seven minutes, without a draft. I published it, just because I wanted to, without any idea of why or if I was going to accomplish something by publishing it, or what people would think. Other times, I write tutorials to help people with problems, or sharing things that works for me, like when I wrote about my daily email habit.

A world gone social

As a business man, and as an entrepreneur, I’ve been thinking a lot about social and that there are over two billion people engaging on social networks. It’s probably easier to meet potential customers where they are already hanging out than to get them to come to me. I’ve been asking myself the question, if that’s why I’m social?

On the other hand, as a writer, I’m thinking that one of the most powerful benefits of social is that the networks allow me to tap other people’s knowledge and share my own.

I’m also an employee, and that makes me think about business culture and the importance of happiness. I want to share happiness with the world.

Happy employees don’t just boost a company’s reputation, worker well-being is also linked to higher productivity, sales growth, better profits and customer satisfaction. Sharing co-workers story online is part of how to make them happy (and proud).

The part of me leaving

It probably won’t happen. But, it’s time to share a few thoughts with you about leaving social. I have been spending my time thinking about what to do next. I have been testing various things during the past years, and I know more about myself now to understand what I should be doing. I have been blogging for years, writing about different topics and asking myself questions like; how often should I be blogging (finding the perfect blogging routine)?

The things is that a part of me want to make a bigger impact on society, a different part of me want to stay put, take a break, and just figure out what’s next, without any distractions.

The part about distractions is why leaving social might be a good thing. I feel that every time I enter Facebook, Twitter, or any of the other social networks, I keep spending too much time and I end up focusing on what other people are doing, instead of what’s next for me. Sometimes, that’s a good thing.

Looking at other people makes me inspired, it makes me smile, and it can even make me more productive. But, still, most of the time it’s a distraction. I keep thinking about other things, other than what’s next for me.

Like I said, it probably won’t happen. But, leaving social is something I’ve considered, just to keep me going in the right direction.

If this then that

I’ve read about people who’ve left social for a month, to focus on finishing a project. They’ve announced it to the world first, to let people know.

I’m not announcing anything, other than my thoughts about leaving (for a while). But first, before doing anything, I’d like to know if you’ve ever thought about it?

Part of me would like to know; what would happen if I only focused on one thing for a month?



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