I use Barnes and Nobles for close to every single book I order online. It has become my favorite bookstore. They have a wide selection of books, they are fairly cheap, and I can use PayPal. But that’s not all.
They have a way to keep their customers coming back to them. There are at least three things we all can learn from them when it comes to Marketing.
1) Attractive web design
Informative content and easy website navigation are all points of concern when it comes to an online business. While you want to attract potential customers to your website pages, you don’t want it to be too overwhelming. Barnes and Nobles has it all.
Their layout and navigation are as simple as possible. It’s easy to make it from point A to point B without having to click on eight different buttons to get there. They have direct links to the different areas of their website, and a site map making it easy to find everything.
2) Regular coupons
I get emails on a weekly basis with coupons/discounts. This way Barnes and Nobles are making their store attractive and I’ll keep coming back for more. They offer free items if I spend enough money, and discounts on certain other items. Buy 2 get 1 free sales, they have post-holiday discounts, well, they have all sorts of coupons.
3) Advance notice
It’s important to tell your customers about upcoming product launches. Barnes and Nobles do this all the time, but only when it comes to items that they believe that I’ll be interested in buying. If there are general hot items, they’ll keep a notice on their website. For instance, pre-order the new Dan Brown book.
It’s important to make sure you let your members know when there’s a special for members only. Your members need to feel special, if they do, they’ll be coming back for more.
That’s why I buy close to all my books from Barnes and Nobles – they make me feel special, and it’s really easy to buy the books.