Have you seen the movies starring Harrison Ford as Indiana Jones? If not, you should watch all three of them (soon to be four) as soon as you have the time. They are very entertaining movies, but they can also teach you something about Internet marketing. At least I think that they can.
- Be prepared for everything
- Be cool, be very cool
- Act like you know what you are doing
- Have a niche and be the best
- Always have a backup (weapon)
Be prepared for everything
Indiana Jones is always somewhere doing something extraordinary, and when he least expects it, something dangerous happens. Well, not always dangerous, but he always seems to be getting a surprise of some kind, everywhere he ends up going. He never seems to know what is exactly going to happen, but he always seems to be prepared. He is prepared for the worst and for the best.
By being prepared, you will not be too disappointed when your marketing fails completely or too happy when you have success. Think about what you will do if your campaigns fails before it fails, this way you have a plan on how you can turn failure into success. Think about what you will do if you have a big success, what will you do next?
Be cool, be very cool
Indiana Jones is always very smooth, he looks good and he has a way with words, just think about this quote for a while:
You want to talk to God? Let’s go see him together, I’ve got nothing better to do (Raiders of the Lost Ark)
To be successful with Internet marketing, you should be cool as well. Read the sales letter / sales pages of some of the hottest selling clickbank products, and you will see how cool the people behind the products are. They are always writing stuff like:
You are standing right in front of a vast, limitless mountain of commission checks – only you can’t see them, and you never will…
Sounds cool enough for you? If you are cool, people will always listen to you.
Act like you know what you are doing
Indiana Jones might seems to always be winning, and he is always on top of the situation. He should have died many times in each movie, but you know what? He acts like he knows what he is doing, or at least most of the time. By doing this acting, people around him are confident and they trust him. He never shows his weakness, if he did, his enemies would be all over him and he would never have survived (well, I know it`s just a movie… but you know what I am talking about).
It`s important for an Internet marketer to never show weakness. If you tell what you are not good at, people will remember this instead of what you are good at. They will lose faith in you, and you might have a hard time to build a relationship with people who are interested in your products and your knowledge. Never show weakness, only talk about what you are good at… don`t lie, just keep your mouth shut when it comes things you have little or no knowledge about.
I’m allowing you to tag along. So why don’t you give your mouth a rest. Okay doll? (Indiana Jones and the Temple of Doom)
Have a niche and be the best
Indiana Jones is a world famous professor of archaeology, because he is one of the best, he always get exciting information and he is attending exciting missions.
As an Internet marketer, you should focus on your strengths and the topic(s) you are most interested in, and focus on learning even more. You should aim at being one of the best at what you do, and by doing that, you will sooner or later get a lot of followers and people who will come to you for advice.
Always have a backup (weapon)
No matter what sort of trouble Indiana Jones is in, when he has tried everything and failed, he grabs his “secret” weapon (the whip).
When you are promoting something and it`s not going exactly like you planned, you should have a backup. A solution that you can try in order to turn the situation all around. For instance, you are promoting a product as an affiliate marketer. You are promoting it using Google AdWords, because you think Google AdWords is the best way to promote it. Soon you realize that Google AdWords suck, and you can`t make any sales using it. Instead of sticking with AdWords, why not try advertising it on blogs using FeedBurner… it might turn your failure into success?