sly : marketing

What we need to keep doing

We tell ourselves that we need to keep writing, that practice makes us great – eventually. The same goes for blogging, just keep doing it a lot, and you’ll experience success – eventually. I’ve written about the marketers toolbox before, and that got me thinking.

What’s the most important thing we need to keep doing?

the path inside the woods

As an author, blogger and marketer, I feel the need for a few things. I need a computer. I’m using Mac, and that’s one thing I can’t live without. The same goes for my iPhone and my iPad. I’m not sure what it would feel like if one day they would stop working. I might panic.

I feel the need for a quiet space. I work best when I’m alone, thinking, without too many noises. I need time. I’m not one of those people who can do a lot without enough time. And, I need paper and pen. I enjoy to write on paper, holding a pen in my hand. I believe I’m more creative that way – and it sort of feels good.

Maybe the most important thing we need to keep doing is not just about practice, maybe it’s:

I know that by keep writing, every single day, all the time, you’ll end up as a much better writer. I know that the same goes for blogging. And, it might even work for marketing. But, in the end, if we’re going to make a difference, we can’t just keep doing what we’ve always been doing.

Eventually, we need to let go.

3 responses to “What we need to keep doing”

  1. Lisa says:

    Jens, very interesting and thought provoking. I’ve been working on doing things that scare me. I feel like we are not truly living unless we are doing something that scares us – pushing us to do more and/or something different. Also I would like to tell people more why they make me happy – that is part of gratittude. (I sometimes have difficulty expressing myself to others).
    I no longer use pencil, pen or paper to write. I love to type things out and then re-read and do a spell check, etc. Interesting that you still love that format Jens.
    Thanks for making me think more on these things and have a great rest of the week there.

    • Hi Lisa,

      Like you, I’m also focusing on telling people why they are making me happy. I’m thinking a lot about the words I’m using. I don’t want them to think that I’m “up to no good”, I want them to understand the reason why I am telling them. It’s part of gratitude and that by focusing on the positive things in life, we’ll be moving forward and continue to produce great things and stay happy (forever).

      I am not sure why I still love using pen and pencil, it might be because I’m always using something else. I keep using the keyboard most of the day, so a pen and a pencil is very different and I sort of feel like I have more control.


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