It was early January. I was going to watch Jack Reacher at the movie theatre. I’ve read most of the books, and I had a very good idea what I expected the movie to be like. But, I had no idea why Lee Child would let Tom Cruise play the part as Jack Reacher… until I realized that it was brilliant marketing.
The painter and the musician
I have some friends, they’re brilliant at what they’re doing. One is a painter, the other is a musician. They keep doing what they’ve always done, and even though they are getting more experienced, they’re not selling much. When it comes to business, I don’t know much about painting, and I don’t know much about music. But, what I do know, is that they should both look to Jack Reacher to understand how to manage their business.
Why Tom Cruise is the perfect Jack Reacher
Jack Reacher is 6’5″, he weighs 220-250 lbs and his chest is 50″. His hair is dirty-blond. Does this sound like Tom Cruise?
The thing is. Tom Cruise is famous.
A lot more people want to see a movie starring Tom Cruise than a movie starring an unknown actor. A lot more people want to watch a movie with Tom Cruise than a movie about a book and a character they haven’t heard of. I know that both Lee Child and his character Jack Reacher has thousands of fans, all across the globe, but Tom Cruise has a lot more fans.
So, from a marketing perspective, a lot more people will see the movie, and start reading the books, because of Tom Cruise.
On the other hand, if someone had asked me who I would picture in the role as Jack Reacher, Tom Cruise would probably have been the last person on earth on my mind.
Tom Cruise makes Jack Reacher even more famous
The movie was ok. It was a good action movie. I love the books, and I have always thought that a movie about Jack Reacher would be fantastic. The movie wasn’t fantastic. But, adding a star like Tom Cruise will help get a lot more attention to the movie and to the books. And, the next movie, even though it might not have Tom Cruise in it, will be a major hit at the box office.
The painter and the musician should find a Tom Cruise for their first Jack Reacher. Paint a different painting. Sing a different song. Find a super star, a mentor, and join forces, even though it might be as far from what they’re doing as they thought was possible. Remember, 6’5″, 220-250 lbs, 50″ chest and dirty-blond hair. Sometimes, the opposite is the best solution for our marketing.