sly : marketing

It’s My Daughter’s Birthday

She woke up to the happy birthday song, balloons, and presents. She’s 6 years old.

balloons

I just picked up the mail. I realized that my daughter received something from the local bank. They sent her chocolate last year, this year she received a birthday card, a balloon and a glow in the dark toy.

birthdaycard

They’re building a relationship with her, by the time she turns 12, she will love the bank. By the time she’s an adult, she’ll have a hard time using another bank than the bank with the birthday cards, she’ll have all the memories …



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