sly : marketing

Introducing the Searcher and the Clicker

This is just me doing some thinking out loud. If we focus on Internet only and not offline marketing. If we do that, can we state that there are really just two categories of people visiting your website for the first time? For this example I am not using gender, demographics and the detailed reason for why they really came to your website, because do we really need to know?

How did she end up at your website for the first time, did she come to your website as either

The searcher
This person did a search using a search engine to find an answer or some information she was looking for, your website was one of her hits at Google or Yahoo (or some other search engine).

The clicker
This person ended up at your website through a click on a link from some other website. This can be a website that for some reason was linking to your website. She (your first time visitor) could just have clicked on a link from another blog, or might have clicked on something from Digg, Reddit or StumbleUpon (or a traffic exchange for that matter).

If there are only two categories of people that ends up at your website for the first time, should you treat them different or should you treat both of them the same?

Wouldn`t it be great if you could tell the searcher that, hey… you searched for “how to earn money online” using Google, and this is my post about “how to earn money online”, I hope you enjoy it.

Wouldn`t it be great if you could tell the clicker that, hey… you clicked on a link at www.digg.com and you wanted information about “how to earn money online”, this is my post about “how to earn money online”, I hope you enjoy it.

If you can make a landing page like this for all people visiting your website for the first time (if there are only two categories of visitors), do you think that there are a greater possibility for them to visit you again (bookmark your website or subscribe to your RSS)?

I know about a plugin for wordpress where you can create landing pages, but this will only work for The Searcher and not for The Clicker. I would want one that could handle both, but this might not be possible?

My two categories might be too simple, because there are a lot of different reasons why people visit websites, but wouldn`t it be great if it was this simple? But again, do we really need all the detailed facts about why people visit your website? Maybe the two categories is all we need to know about the visitor in order to satisfy her?

But don`t forget, this is just me doing some thinking out loud.



7 responses to “Introducing the Searcher and the Clicker”

  1. Tim Linden says:

    If it works, it will only work for a short period of time until Google finds a way to detect it. Which I think they already can detect schemes in this way.

  2. Jens says:

    I agree Tim.

    It sounds a little weird that this kind of marketing / linking would be “allowed” at search engines like Google.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe: rss | email | twitter | +