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Interesting Gas Station

January 24, 2009

Uncategorized

At the moment, I am at a cabin in Skeikampen (Norway) with six of my friends. We are here in order to ski, relax, and have a lot of fun. So far, we are having a great time.

While driving here, we pulled over at the most famous gas station in Norway. It’s called Espa, and it’s located next to nothing. It’s at a place where I thought no gas station would be able to profit. But the owner of this gas station has understood how important a purple cow really is.

The purple cow of this particular gas station is their bakery.

This gas station sells, according to their signs, the best buns/rolls in the world. I doubt that this is a fact, but we pulled over and I bought the buns, and they were awesome. The signs are all over the store, and they are everywhere outside (next to the road) so every person driving past can see them. They say things like “the King of buns”, “The best buns in the world” and “We are going to sell 1,9 million buns in 2009″. They can write stuff like that, because they have statistics of every bun they sell.

At the store yesterday, I saw a large sign saying that they have sold 52,000 buns during the first three weeks of 2009. It’s amazing to see how many people that bought buns while I was in the store. It looked like everybody was at the gas station to buy buns, and not because they needed gas.

People from all over the country are pulling over because of the buns, and while there, they buy gas and all sorts of stuff. The media are in love with this gas station, they get free advertising from from newspapers and tv channels. It’s because they are different, they do stuff that no other gas station are doing. And they are earning a lot of money doing it.

I guess that tomorrow, while driving back home, we will be pulling over at the same gas station and all seven guys (me included) will be buying the buns all over again. And while there, we’ll probably fill gas and buy some candy, a coca-cola and lots of other stuff.

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Interesting Gas Station

November 22, 2008

Marketing

At the moment, I am in a cabin at Skeikampen (Norway) with six friends. We are together for the weekend, to ski, relax and to have fun. So far, everything has been perfect.

While driving to Skeikampen, we pulled over at a famous gas station. The gas station is called Espa, and it’s in “no mans land”. It’s the only thing worth mentioning for miles.

The interesting thing about this gas station is that it’s probably the most famous gas station in Norway. And that’s not because of the prices, the great customer service or the location.

It’s because of their bakery.

They have awesome buns/rolls. According to their posters and banners (all over the gas station, both inside and outside) they make the best buns in the world.

I really doubt that this is the case. But they get a lot of attention with their posters. And they publish statistics every week or so. So far, this small gas station, from January 1st to January 22nd, they sold more than 52000 buns.

When you see signs like “the king of buns”, “the best buns in the world” and “we’ll sell more than 1,9 million buns in 2009″ you’ll probably want to try a few.

And they taste awesome.

This gas station has a purple cow. Their fantastic buns, makes people pull over, buy buns, gas and a lot of other stuff. If this was just a regular gas station, they would probably not be earning a profit at all. Now, they are earning a lot of money and they are getting a lot of attention in the media (free advertising).

I’ll bet we’ll be pulling over for the buns on our way back home tomorrow. It’s going to be interesting to see if they have updated their statistics.

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