sly : marketing

Innovative advertising campaign for the Super Bowl

This year, Doritos presents the “Crash the Super Bowl” contest, incorporating user generated videos and shelling out $5 million in prize money. Out of 4,000 entries, 6 finalists have been selected and the winning contestant’s video will air during the Super Bowl.

The 6 finalists’ videos are available for you to download and share.

If you live in the U.S. you can now vote for your favorite finalist once a day at www.crashthesuperbowl.com between January 5 and 31, 2010. In addition, Doritos is giving you the chance to get in on the action by giving away a pair of Super Bowl tickets every day of the voting period.

Let me show you my favorite, the budget was $80. That’s amazing.

My favorite: House rules

Here are the other finalists:

Casket

Kids these days

The Smackout

Snack Attack Samurai

Underdog

Remember. If you live in the U.S. you can vote on your favorite and you might win a pair of Super Bowl tickets. Visit www.crashthesuperbowl.com and vote. By the way, which one’s your favorite?



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