I have just been to my first business meeting. It was no ordinary business meeting. It made me smile.
Right now, I have the biggest smile known to mankind. You can spot it miles away. Inbound marketing makes me so excited. It’s hard to sit still, even when I’m writing this. It’s like I don’t have any control of my writing. The words just keep coming at me, and it’s not because I’m 39 years old and starting a business, but it’s all because of my passion for inbound marketing.
Inbound marketing makes me feel like the butterflies in my stomach keeps growing and at the same time, it’s like they’re having babies (caterpillars), yes, small butterfly babies. It feels like I’m 14 years old all over again, and I’m in High School and all my teachers are telling me to sit still and shut up.
But, I just can’t.
Inbound marketing has turned my world upside down
The first time I heard about inbound marketing was via an article I read on the brilliant blog of Marcus “The Saleslion” Sheridan. The story was how Marcus had turned his swimming pool business into a very profitable business with the use of pure content. To me, that story was the turning point, and then, what seems like hundreds of blog posts later, I am finally part of what seems to be a marketers dream. I’ll be spreading the word about inbound marketing. It feels like I’m working for a charity, and doing the world a huge favor.
I don’t have any competition and it’s all because of inbound marketing
I don’t look at anybody as my competition. Not anymore. No matter who they are, they are now part of my inbound marketing team. I share everything I know with everybody. The more I share, the better friends I get. That’s how I look at it. I remember talking to a client and he said that he couldn’t tell me how he did it, that’s a business secret, that’s what he told me, and then he smiled at me. I remember I was waiting, actually, I’m still waiting, for him to call me and tell me he was joking. There are no secrets left. We’re on the same team.
Inbound marketing makes it so much easier to help people trust you. And when we come to realize that we don’t have any competition, and we’re on the same team, and we’re just saying how awesome all the other companies are, people can’t do anything other than to like you. They want to be around you. They want to do what you are doing, and they can’t get enough of you. In the end, they want a sip of what you’re drinking, even when you’re drinking Coca-Cola Zero like me.
When you open the door and invite your enemies inside, you start building long lasting relationships. To me, inbound marketing makes me look at the world with the biggest smile known to mankind, you can spot it miles away. And I still haven’t made a dime.