sly : marketing

This is how I’m improving my blog

I have started to delete some of my old blog posts. It’s not that I’m embarrassed when I’m reading them, but some of my old blog posts are just not something I’m proud of. I am not sure if I should delete them, or if I should keep them as a warning, or as a memory of how everything started.

improving your blog

I have talked to other bloggers, and it seems that almost all of the people I’ve talked to say that they don’t delete any of their old blog posts. If anything, they just end up editing and improving their old posts. I’m not like that, at least not at the moment. Don’t get me wrong. I won’t delete that many, only the blog posts I don’t want to keep anymore. I think of the process as improving my blog.

I’ve been thinking of doing something with the structure, and improving the internal linking. Building links has not been something I’ve been focusing on. But it’s going to be, starting today.

I’ve switched to a new premium theme. I believe that it makes my content stand out more. I like the way I view my words. On the other hand, I have removed close to everything other than my blog posts from the design. I don’t have any ads, any pop-ups or anything unneccessary. I’m not sure if it will be like this forever, but this is how I’m improving my blog, right now. At the moment, you’re not even going to find a subscription form for my newsletter. But, that’s going to change.

The next step will be about editing the about me page. This is one of the most important pages on my blog, and it’s what most people are reading. And, it’s the page I almost never edit. It’s been unchanged for a very long time. I’m thinking that I should be editing it once a month. It receives a lot of traffic, and it should be my best page.

Your feedback

I’d enjoy your feedback on this. How do you improve your blog? Do you just keep writing new and better content, or do you do anything with your old content?

18 responses to “This is how I’m improving my blog”

  1. Princewill says:

    We all have been to that place, I wouldn’t delete mine as those are my days of little beginning which I will not despise, rather I would improve on recent post and blog structure, that will be my advice, because as you write you improve, say 5 years from now am sure if you look back at your post now, you will feel some how about them, will you keep on deleting?

    Thanks for sharing on Kingged .com

  2. Sergio Felix says:

    Hey Jens, I’m definitely digging the new look and I also believe it does make your content jump out a lot more.

    Regarding old content, I normally leave it untouched but I do have edited some past blog posts that didn’t really follow a structure.

    I do have some content that shouldn’t be there (like my dad getting cancer for example) but it’s that kind of content that makes you a real person in the eyes of somebody that has never heard about you before.

    Now, should that kind of content really be inside a marketing blog?

    Perhaps not, but I’ve always written in a way that I let the visitor really get to know me so why not?

    In my eyes, it’s perfectly fine if you want to keep a website completely professional (zero content out of place) or if you want to include a few personal posts here and there.

    I actually created a personal blog not long ago (in which I no longer write btw) and I created almost pure personal stuff there.

    To my disbelief, there were many people emailing me about how great the content was (they couldn’t give feedback otherwise because I had the comments closed) so there’s always an audience.

    In summary, do whatever feels right for you man and then just adapt as you go.

    All the best Jens, I’ll come back to see how you’re doing with the new changes.


  3. Loving the new look, Jens 🙂

    Especially the home page…it’s unique (So, you started blogging in 2005, huh? Wow, that’s almost 10 years of blogging!).

    Oh, yeah. The About page. I need to work on that too….It’s not too bad right now. I have a video and some text, but there is definitely a room for improvement 😀

    As for old posts, I don’t delete them (Well, it’s gone…..since the blogs are shutdown, but I have multiple copies of the data both online and offline).

    I was planning to upload both of my older blogs (combine them) into an archive blog – for reference. I haven’t done that yet…perhaps when I get time (Things like these are in not important tasks list…so, it’s hard to get them done!).

    Anyways, thank you for sharing these updates, Jens 🙂

  4. Nique says:

    Have you heard of Ash Ambirge at The Middle Finger Project? You should read her thoughts on branding and other such adventures like Life Hooky. There I think you will find the inspiration you are working to achieve.

    • Ash says:

      Thanks for the mention!

      And, of course, if you ever need thoughts on About Pages & creating an emotional high for readers with your brand language, you come see us at TMFproject. It’s ALL we talk about.

      Keep on!


  5. aceclue says:

    It is a good practise for any serious blogger to improve his blog. And when it comes to blog improvement, content updating, maintenance and editing come to mind first even though the overall website structure improvement cannot be devalued.

    However, I don’t see any reason to delete your old post. Don’t forget your old post no matter how it looks today is a bye-product of invaluable inspiration you acquired in the past. Don’t delete your inspiration, someone else actually need it now.

    But what can you do? Revitalise your old posts by giving them new clothe and jewels. update the content information, check for broken outbound weak links.

    i wish you the best of luck.

  6. Adrienne says:

    Hey Jens,

    Well, I kind of like the new layout but I liked the old one just as much. I will tell you though, now that accessing your blog will be through one more step that means I have to go back and correct all those links now in my comment section. The reason is because I prefer that people leave their blog links and nothing else. Sending them to your main page and sharing what your services are makes them take one more step to find your content. I know, I’m weird like that but when people change things around I know it’s for your benefit but unfortunately, not for mine.

    I’ve deleted 42 older posts and I did that over a year ago. I only did that because I was writing about affiliate marketing at that time and promoting specific products that were no longer on the market. Instead of finding another product to link to knowing that no one ever reads those anymore I just deleted them. All the others I’ve kept as a reminder to me how far I’ve come. You’ve got to admit, it’s a big lesson we’ve all learned. To me it’s also proof to others that you can change direction and still have success.

    I have no doubt you’ll have your blog looking the way you want it in the near future. I wish you the best of luck with it.


  7. Tim Bonner says:

    Hi Jens

    I really like the new look.

    It certainly makes the blog posts stand out more. I did like the other theme too though!

    I deleted a few posts a while ago (one of which I slightly regretted as it brought quite a lot of traffic but also a lot of bounces).

    It meant a lot of errors coming through on Webmaster Tools so you might want to look at that.

    I haven’t been updating older posts but it makes sense, particularly with the ones that generate a lot of traffic.

    I’ve been meaning to do some research on Google Analytics for a while now and do that very thing.

  8. Patti says:

    Interesting, because I’ve been having the same thoughts. I put a good bit of time today into updating one of my older posts on how home party reps can use social marketing. I’ve learned so much since then that I wanted to beef it up with the new info.

    As far as design…I’m old school. I like simplicity and a lot of white space. Which my blog has. But I realized that it looks like a personal blog and not a business page, which is not the image I’m going for. So I’m going to be changing that soon, as well.

  9. metz says:

    Thank you for sharing this post with us. It is short but clear and easy to understand. Changing our themes from free themes to premium themes is worth the pay. We have the free will to control and do whatever we want for our blog design, while the about me page must be updated if needed. They say, a creative About page is critical for everyone will head over it.
    marketing social site, and I “kingged” it and left this comment.

  10. Mike Hale says:

    I redid my company website to focus more on the services provided. After a lot of thought I decided to just wipe out all the old blog posts. I republished some of the better ones to my personal/marketing blog but the rest were outdated or not relevant to the new focus.

  11. sherman smith says:

    Hey Jens,

    Sometimes you have to making changes to your blog in order to keep up with the times and give your audience a different feel. It shows the you are moving forward as well as growing.

    As for me I keep my old post. It reminds me of how far I’ve came since I started blogging some 4 years ago (It seems like yesterday).

    I also started writing longer, more quality posts and only once a week now, compared to last year when I was writing shorter post every other day. I feel better about the posts now and plus it give’s me some more lead time.

    I also cleaned my blog up some more. I don’t want too many distractions because I want my readers to get the best out of the content itself and share the value.

    I’m still looking to make some more changes, especially with my theme, but for now the way it’s set up is going to have to do!

    have a great rest of the week Jens!

  12. Susan Silver says:

    I agree, don’t delete, just improve. I have a blog post that I keep updating that is a tutorial for installing Font Awesome. Changes are being made all the time so I need to re-write the post to keep it current. That post is still the biggest traffic booster on my blog and gets good links. So keeping it current is a good investment of my time.

    I think keeping things fresh is much better for you over all than just deleting something.

  13. Hi Jens, I like the new theme and the new look. I do hope you put a subscription option back up, though I don’t like pop-ups!

    The clean simplicity of the look matches your writing style, such a good fit!

    I haven’t deleted any of my old posts because that would cause a lot of broken links. When I think of all of the CommentLuv links I have scattered across the Internet, I shudder at the thought of deleting posts.

    I have posts I would like to delete though. Tech is a rapidly changing business and I have written about plenty of tech that doesn’t exist any more. But I edit the articles to include a disclaimer at the beginning so people don’t get excited about tech that just isn’t there anymore. Perhaps those articles have value to tech historians maybe?

  14. Priya Agarwal says:

    Hey Jens, you’re going great.

    This is the thing which every blogger should keep on checking about his/her blog. About me page must be kept updated as we are learning new things everyday here.

    Few old posts don’t receive traffic and may be they got low quality content so need to be removed.

    The color theme you’re using on your blog is awesome. In fact, I also searched for the same and applied on my personal blog (teal color). It looks pretty awesome 🙂

  15. Johnny Bravo says:

    I have never deleted a post but there are many I think I should. If it is a post that gets a lot of comments or visits then I might go back and edit it a little bit to bring it up to my current standards. For SEO purposes I don’t think I would ever get rid of the post. But I can understand why you are doing it. Love the theme though, looks very nice and clean. I know as a site grows you add more and more “stuff” and it starts to get out of control. Good job for recognizing that and doing something about it.

  16. Prateek says:

    You have been surely applying great tips for improvement of your blog, I have noted some of them and gonna apply on mine too.

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