Yesterday, I bought a brand new magazine for women, it was a gift to my wife. Well, sort of. The cover said that the magazine was for women, and from the cover stories, I saw right away that this wasn’t something for me.
The only reason I bought it, was that I also got a dvd, a movie that I really wanted to watch. A French movie called Tell No One or “Ne le dis à personne” (in French), based on a Harlan Coben novel.
The movie was awesome, but the magazine sucked. My wife didn’t like it, but she thought that I was really sweet for thinking of her and buying her the magazine.
Does it really help giving away a free dvd if your product sucks?
Well, not really. The only thing they accomplish is that a lot of people will buy this particular edition of the magazine, because they get the free dvd. But what about the next edition? What happens if they don’t offer a free dvd?