You need to identify the toilet in your business

I love eating pizza. That shouldn’t be a surprise to you, if you’ve been reading my blog for more than a week. I eat pizza as often as possible. There are several reasons why I am not eating pizza every day, but let’s not get into that, I just want to focus on the really good reasons why I should continue to eat pizza, and not why I should eat less. But, my addiction to pizza can teach you a thing or two about marketing.

I love to visit new pizza restaurants, and I visit new restaurants everywhere I travel. Usually, I end up at what looks like worn out places, in some alley, where no tourists will ever walk. And, that’s usually where I find the best pizzas and the most interesting people.

As soon as I enter the restaurants, before I order the pizza, I’ll walk into the toilet to see how it looks. I believe that if the toilet looks great, if it’s clean and neat, the owner of the restaurant is a person of high credibility and is doing his best to make fantastic pizza and to serve his customers. But, if the toilet is not clean, and if it’s missing toilet paper, and have a full garbage can, and the floor is filthy, it shows that the owner of the restaurant is not focusing on his business.

Think about it.

You need to identify the toilet in your business

What’s the most visible part for your customers, something that your customers will associate with what you’re selling? The reason the toilet is very important for a pizza restaurant is that if the toilet is not clean, we’d automatically think that the people making the pizza might not be that clean either (because they’re not focused on cleaning the toilet), and the issue will be closely related to what we’re about to eat.

What I mean when I say that you need to identify the toilet in your business, I am really talking about the most important thing that’s not exactly your product or service, but that’s closely related to it.

What are people looking at when you’re busy making the “pizza”?

For a dentist and a doctor it might be the waiting room. It’s not just how clean it is, but what type of magazines do they offer.

Have you identified your toilet?

Comments

  1. says

    Like that article heading and its an amazing idea to attract visitors with your article heading. I am glad that i have read your valuable write up regarding business.

  2. Laura says

    Great article, still regarding your eating habits – it’s not that healthy to eat so much pizza, you know…

  3. says


    Twitter:
    So I’ve spent all this time when I first saw your headline Jens thinking about how pizza related to identifying my toilet. Knowing you’re a lover of pizza I knew there was a spin in there somewhere and I was right.

    You know you make a very good point. Most places today they have hand sanitizers everywhere and are making their employees always wash their hands. But if the surroundings are nasty then that just tells me that their employees probably aren’t doing what they’re suppose to either. And they are the ones either cooking our food or handling it. Ewwww

    I’m going to have to give this more thought to see what the heck my toilet is. Yikes!!! I think I’m good but you just never know.

    I think I want to say thanks but I’ll tell ya later! Happy Easter Jens!

    ~Adrienne
    Adrienne invites you to read.. Thankful Thursday: Brand Love, Marketing & Blog Mistakes, Twitter & TriberrMy Profile

    • says


      Twitter:
      Hi Adrienne,

      You know that I always add a touch of pizza to my posts, and I understand that relating pizza to identifying your toilet was a bit different than my usual posts :)

      I have been to my share of toilets, and as a business, I have a lot to learn from the people who understand the power of a clean toilet. We should make people smile, even when they are at the toilet, that’s the real power of your business. Make people feel good, and especially when they’re noticing the small details in your business :)

  4. says

    Great perspective! Customer experience is crucial to a brand and to sales. This post gives a unique way to look at the bigger picture when it comes to how customers and prospects view a company. Thanks for posting!

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