sly : marketing

The Icarus Deception by Seth Godin

I’m looking at the ocean, reading books, working from various locations, and having a wonderful time, while the sun is shinning stronger than I thought was possible. It feels like I’m on vacation, but I’m a solopreneur, and I work from where ever I am. And, right now, I’m living in a tent with my family.

I have just finished reading The Icarus Deception by Seth Godin (aff. link). And, here’s a short review of another brilliant book by one of my favorite authors.

the icarus deception

First of all, I really enjoy Seth Godin’s short books, his straight to the point writing, and how he explains difficult things in a very easy to understand language. The Icarus Deception is a different kind of book. It’s a business book. It’s a marketing book. But, it’s really a book telling us, the readers, why we should be bold, stop procrastinating, and start creating art. But this time, art is not what we usually think that art is.

We’re living in a moment of time, the first moment of time, when a billion people are connected, when your work is judged (more than ever before) based on what you do rather than who you are, and when credentials, access to capital, and raw power have been dwarfed by a simple question “Do I care about what you do?”

The Icarus Deception is a book about why we should hustle to become remarkable, why we should follow our dreams, and why our business should be about creating art.

I believe that I’m biased, so far, I haven’t read a single word from Seth Godin (including his blog posts) without thinking that it’s fantastic. And, that’s exactly what I’m thinking about The Icarus Deception. We’ve been told from our parents, from our teachers, from close to everybody, that we should join the other workers. It’s time to start believing that time has changed and that we don’t need to listen to what used to be the right answer.

This book is a book for people who are looking for a boost. It’s a book explaining why history has changed. It’s a book about why we should think about business, marketing and entrepreneurship in a different way. And, finally, The Icarus Deception is a book about what life should be like for people who feel they have a calling, but are too afraid to do something about it.

8 responses to “The Icarus Deception by Seth Godin”

  1. Like I mentioned in a post weeks ago, who knows how long it will take for traditional jobs to drift off into the cosmos. I wrote this after listening to Mitch Joel interview Seth Godin. He’s just trying to warn us all so we can stay ahead of what’s around the corner, don’t you think? Hope all is well, Sir.

  2. Thanks for the recommendation Jens. I haven’t picked up a good business book in a while and this seems like the perfect one for me to read. (I’m a Seth Godin fan too.)

  3. Tim Bonner says:

    Hey Jens

    I don’t know Seth Godin’s stuff so well.

    I have him in my RSS reader but I don’t visit his blog too often. It sounds as though it might be something I should start doing!

    • Hi Tim,

      You should definitively read Seth Godin’s books. I’m not sure I would start with this one, but it depends on what you’re looking for. My first Seth Godin book was purple cow, and I got hooked after that 🙂

  4. marytlou says:

    Icarus Deception is a catchy book title in itself and now that I have read this review about the book I surely want to read more of it because everyone needs a boost. Thanks for sharing.

  5. I have recently read my first Seth Godin book, and I didn’t like it at first. I think when I read it I was looking for something “meatier”, and not really knowing Seth’s voice, I felt it was a bit of motivational fluff. Light, quick read. This was Tribes, by the way.
    But, on closer examination, I can now see the power in his prose. It’s a short book, but each sentence is carefully selected.
    If you slow down, you realise it is a very heavy book.
    I can’t wait to read more from Seth Godin. I actually just wrote a blog post about Seth, but it isn’t due to come out on my blog for about a week. I am definitely going to look into this book for sure.

    • That’s exactly it. Each sentence is carefully crafted, and even though he is writing about many of the same topics in his latest books, I really enjoy every single one of them. And, I have learned a lot from his blog as well.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe: rss | email | twitter | +