sly : marketing

The Icarus Deception by Seth Godin

I’m looking at the ocean, reading books, working from various locations, and having a wonderful time, while the sun is shinning stronger than I thought was possible. It feels like I’m on vacation, but I’m a solopreneur, and I work from where ever I am. And, right now, I’m living in a tent with my family.

I have just finished reading The Icarus Deception┬áby Seth Godin (aff. link). And, here’s a short review of another brilliant book by one of my favorite authors.

the icarus deception

First of all, I really enjoy Seth Godin’s short books, his straight to the point writing, and how he explains difficult things in a very easy to understand language. The Icarus Deception is a different kind of book. It’s a business book. It’s a marketing book. But, it’s really a book telling us, the readers, why we should be bold, stop procrastinating, and start creating art. But this time, art is not what we usually think that art is.

We’re living in a moment of time, the first moment of time, when a billion people are connected, when your work is judged (more than ever before) based on what you do rather than who you are, and when credentials, access to capital, and raw power have been dwarfed by a simple question “Do I care about what you do?”

The Icarus Deception is a book about why we should hustle to become remarkable, why we should follow our dreams, and why our business should be about creating art.

I believe that I’m biased, so far, I haven’t read a single word from Seth Godin (including his blog posts) without thinking that it’s fantastic. And, that’s exactly what I’m thinking about The Icarus Deception. We’ve been told from our parents, from our teachers, from close to everybody, that we should join the other workers. It’s time to start believing that time has changed and that we don’t need to listen to what used to be the right answer.

This book is a book for people who are looking for a boost. It’s a book explaining why history has changed. It’s a book about why we should think about business, marketing and entrepreneurship in a different way. And, finally, The Icarus Deception is a book about what life should be like for people who feel they have a calling, but are too afraid to do something about it.

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