Maybe it’s because I am a fan of Depeche Mode, or maybe it’s just because I think great music is a great way to grab attention and keep people focused and interested.
Music is art.
Usually, if you listen to a great song, you relate it to something. You listen to it, and you become involved with the song. If you do it right, you really don’t have to do much other than play the song and the product will sort of “sell itself”.
Enjoy the Silence is perfect. It’s an awesome song, and by using ordinary people to sing the song, like you and me, it’s a lot easier for people watching to relate to the music and to the lyrics.
I think that this is one of the most enjoyable commercials I have ever watched. It’s just so pleasant to watch, and the commercial really makes me relax. And it’s probably a commercial I can watch over and over without ever getting tired of it.
Well, it’s sort of like it’s not really a commercial… hmm, it makes me wonder; maybe it’s not a good commercial anyway, just a really good video?
Take a look at it below, it’s the Sony Ericsson commercial for their mobile phone W890: