sly : marketing

I Have Stopped Using PopUp Domination

If you’ve been reading my blog for more than the past few days, you have probably noticed that I’ve been rather annoying – even more than usual.

Yes, I have been annoying

I have been using various popup scripts in order to get new subscribers to my newsletter, and lately, until a few days ago, I was using popup domination on this blog.

Popup domination was by far the best popup script I’ve ever used. It looks awesome, and it helped me get more subscribers every single day than I ever did with a similar script. But, I realized that it’s just too annoying. I find it annoying, and my visitors finds it annoying (I’ve received many complaints).

I haven’t removed it on all my blogs yet, but I’m going to. Don’t get me wrong, I think PopUp Domination is awesome, but building a list, or getting subscribers to my newsletter is not the reason why I am blogging.

Why I am blogging

A beautiful popup works great, when it comes to grab attention, and to get new subscribers to my newsletter. No doubt about it. But to me, that’s not why I’m blogging. I want the focus to be on the writing, and the content of my blog.

There are many reasons why I blog, and adding new subscribers to the newsletter is not at the top of the list (but it’s important).

The reasons why I blog?

— It’s really about writing
— It’s a way to express my thoughts and ideas
— It’s fun (sometimes a lot of fun)
— I learn a lot from it (it teaches me about marketing and writing)
— I meet a lot of (interesting) people this way
— It’s a way to help

And there are probably many other reasons as well.

This is what I have done

I decided to remove the PopUp Domination script and create a small box, with a link to a page where people can sign up for my newsletter.

This is how it looks:

I have one at the top of every blog post, just below the headline.

I have one at the bottom of every blog post, just above the comments.

To me, this is not annoying. You can look at the top and bottom of this blog post, is it annoying?

Does it work?

When I first removed PopUp Domination, and switched to the two boxes, I thought that I would not get as many subscribers as I used to. So far, it seems that the results are almost the same. I am gaining between 5 and 10 new subscribers each day.

I’m not sure why the results are almost as good. But when I think about the newsletters I am subscribed to, I’m not sure if I’ve subscribed to any via a popup. I like to stop and think about what I am doing, and not feel like I am being forced, and that’s what I feel when I get a popup.

How do you feel about popups and the boxes I’ve created?

19 responses to “I Have Stopped Using PopUp Domination”

  1. Tim Brownson says:

    I have unsubscribed to a number of sites that use popups, I’m sick to death of them. They are even worse on a phone as it can be tricky to close the damn things down.

    I toyed with installing one, but realized I was being a sheep and I don’t want to browbeat people into signing up.

    • Hi Tim,

      I haven’t experienced popups on my iPhone yet, but I can only imagine how tricky they are to close 🙂

      The only problem not using popups, or anything similar, is to get as many new subscribers. I’m not sure about the results from my “boxes” in the long run, but so far so good.

      Thanks a lot for your comment.

  2. i had a popup on my blog too and found it annoying. nice to see someone write about their own experience of them. your thoughts mirror my own. now that i’ve read your post, i feel more validated by my decision to remove it.

  3. I have experienced a lot of positive things after I stopped using it. More people are reading my blog, and they are spending more time on it, and reading more posts 🙂

  4. Anonymous says:

    Alas, I don’t see either the signup at the top or the signup after the comments. 🙁

    • I decided to do another test, and did the changes about five minutes ago 🙂

      Hopefully you see the subscription box just below the posts (big red)?

      The text links worked great, but the squeeze page didn’t 🙂

  5. Dan_yeti says:

    interesting read, especially that you are getting the same number of subscribers without pop ups. they are indeed very annoying and give the feel of a hard sell…so nice to see you can do it without them…

  6. Ziah J says:

    Hello Jens, I was about to go looking for this plugin, but something about putting it on my blog just seemed “pushy” and I don’t really want to annoy the visitors I do get, which is very little. It’s nice to see some honesty online. It actually compelled me to write and download your guide. Wishing you well and thank you.

  7. Hi Ziah,

    The plugin is awesome, it helps you create beautiful popups, but like you I thought it was too annoying (for me and the readers). But I see a lot of well-known marketers are still using it (and I bet they get a lot of new subscribers every single day from it).

    Thanks a lot for your comment and downloading my guide 🙂

  8. Michael TraffificGuy says:

    Hello Perget, I think you’re right. These pop u scripts can be great for building list faster, but they annoy visitors. People are not on your blog to optin, they are there for your quality content.

    Let’s stop pissing them off. Will go ahead and get rid of mine soon. Thank you.

    • jens says:

      Hey Michael,

      Exactly. It was working great in order to get sign ups, but the quality of the leads wasn’t that great. And, I was receiving some angry emails and comments about the pop-up. In the end, it’s a lot better to focus on the content and building relations.

      Thanks a lot for your comment.


    • Tom says:

      I’m late to the conversation – been using popup domination all summer (for a summer biz) and did double my newsletter list in just one season (compared to the 3 years it took to build the initial list)…

      But a solution would be to only show the pop up to those that come from a search engine – and not direct or via a reader. Then set the cookie so they don’t see it again for a while. Also if not from a search engine – then show it – but only after perhaps 5 views – again setting cookies.

  9. Michael TrafficGuy says:

    Hello Sly, it was great to read your comment feedback. I’m glad you appreciate my stopping by.

    By the way, I think we have the same writing style, can we swap guest posts? What do you think? I have a decent write up that your readers would cherish. Can I send it over to you?

    • jens says:

      Hi Michael,

      Sure, send the guest post to me and I’ll take a look at it. It might take a few days, depending on when you send it. I am leaving tomorrow for my vacation, and I’ll be away for 4 weeks. I’ll be in a tent without electricity and no Internet connection 🙂

      Send it to jens at slymarketing . com

      Thanks a lot.


  10. Dennis Marshall says:

    Jens I’m going to test this out. I just got a plug in that allows me to see how my subscribers react on my page by video.

    I’ve pretty much gotten use to popups so they dont bother me at all…

    One thing about this business tho.. It’s not about me…

    Great post

  11. Joseph Hipolito says:

    Nice tips Jens I will try this too if its really effective to people..

  12. Shine says:

    Personally, I don’t like those pop ups too. Especially the ones that appear on the bottom of the page…really annoying.

  13. Caitlyn says:

    Hi Jens,
    I really appreciate you sharing your learning experiences. I am learning a lot from your blog. Thanks

  14. I was just thinking about putting this plugin on my blog. I deleted it and got a refund a while back because it was having some major issues and no one was helping me..

    Great post..

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