I Have Just Read Hits Clicks and Misses

A few weeks ago, I bought the book called “Hits, Clicks and Misses: The Traffic Exchange Experience” by Jon Olson.

The reason I bought it was because I wanted to learn more about the traffic exchange industry, and how to become successful using traffic exchanges for my marketing. I have tested traffic exchanges on and off for several years, but I have never been really successful.

I am not sure if I really get it, I think I understand, and sometimes I get great results, and a few months later, it seems that I did everything wrong. And yes, I know it’s all about testing, and that what works changes from time to time.

Anyway.

I have been reading “Hits, Clicks and Misses” and I think it’s a very interesting book. It’s 155 pages, and it’s not hard to read it in one day (I spent two days).

You’ll get a lot of information about the industry, from one of the top guys (I am not sure, but I think Jon Olson might be #1 when it comes to Traffic Exchanges – he is the Traffic Exchange Guy).

You’ll get information about the beginning of the traffic exchange industry, and how it has developed. You’ll get information about all the various features (probably not all, because new features are probably being added as I write this), you’ll get the 7 steps to traffic exchange success and you’ll learn the anatomy of a killer splash page.

I am not sure if there are anything worth learning about the traffic exchange industry that Jon Olson didn’t include in his book. It’s a great book, and if you want to learn more about this industry, then I do recommend that you grab a copy.

Now, the only thing I didn’t like about this book was the layout.

It was sort of boring, looked too much like a newsletter (with 155 pages) and it didn’t even have any keywords or list of contents.