I have been marketing online for a few years. I have been reading and studying. I have bought a lot of e-books, software, and various products. Some good, and some really awful. Untill now, I have been involved in drive by shooting.
Don’t get me wrong. I’m using it as a metaphor. How I imagine drive by shooting feels like when you’re holding the gun.
When you’re in a car, driving, even though it might be slow, holding a gun and aiming at a target is probably difficult. We’re moving, the target might be moving as well. Even if the target is standing still, it’s hard to hit it while moving.
Why do I feel like I’ve been involved in a drive by shooting?
When you’re in this business, marketing, and selling stuff online, without any blueprint, or without any mentors, it’s really hard to hit the target. It’s even hard to know who your target is. It’s not that he’s moving, it’s more that he’s invisible.
One big problem when it comes to the real live drive by shooting, is that it’s a big chance that you might hit other people as well, and not just your target. You might hit people who are close by.
This is not a problem when it comes to the drive by shooting I have been involved in. Well. It’s difficult to hit anyone at all, and if you do, usually, it’s just a bruise. When it comes to marketing, you’re in it for the kill, and you want to kill as many people as possible. A kill is a metaphor for a sale.
I wasn’t testing and tracking my marketing, therefore, it was almost impossible to improve. It was like shooting at moving targets, or invisible targets, without understanding how I could actually hit someone. And when I got a hit, I was lucky. I received information about the hit, but I didn’t understand why I had hit someone.
I’m not involved in drive by shootings anymore. It’s all because of Third Tribe Marketing.
Third Tribe Marketing has changed the way I do business online, and it has changed my marketing.
There are six reasons why I joined in the first place.
I wanted to learn from the most experienced, and the most successful people in the business. They have Q and A’s, where we, the members, are asking the questions. The successful people are answering. This is a live event, but since I live in Norway, I only read the transcripts.
The discussion forums are awesome. This is the place where all members, and the people behind the course, are chatting. This is where I spend most of my time when it comes to Third Tribe Marketing. I also like the fact that they recommend products. This way I don’t have to trust myself anymore. I’m one of those people who always seem to buy every new product there is.
The thing with Third Tribe Marketing that has impressed me the most is, well it’s actually two things. It’s that world famous people like Darren Rowse, Brian Clark, Chris Brogan and Sonia Simone are chatting with and networking with people like myself. I have already learned a lot from this. And it’s that they provide awesome seminars, both full audio and transcripts, and even action sheets about what to do next.
To me, Third Tribe Marketing is the reason why I stopped with drive by shooting. And in fact, it might have even saved my (marketing) life.