Finally, I have had the time to read the brand new book called Gravitational Marketing by Jimmy Vee, Travis Miller and Joel Bauer. It’s been on my desk for a few weeks now, and I have been sort of looking at it thinking; I have to get started this very minute. The book was so, how should I put it? I guess appealing might be the right word to use.
Once I got started, I finished it in two days. I am not a fast reader, actually I am more like a slow reader. But this book was so interesting, I could hardly put it down. I felt like this book was the first that came to mind when I woke up in the morning, it was the first thing that came to mind when I got back from work, and the evening was spent reading the book instead of doing my chores – and yes, my wife was really happy about that
I almost forgot, the book has a subtitle; The Science of Attracting Customers. Now, you probably understand what it’s all about – because Gravitational Marketing is not something you hear about every day, am I right? Well, it’s different, I can say that. Its goal is to tell you what you should do in order to attract customers in any business, and that’s exactly what they are doing.
I must admit that I was a little sceptical at first, especially after reading stuff like:
Wouldn’t it be great if you could just sit there on your duff while customers came to you – with no need for cold calling, prospecting, hard-selling, or flat-out begging for business? Too bad it doesn’t work that way in the real world. Or does it?
Gravitational marketing is all about standing out from the crowd, and how to make the crowd come to you, well, only about 1/3 of the crowd, because 1/3 is really all that you ever need.
People don’t like to be sold, we all know that. What gravitational marketing teaches you is how to get people to come to you to buy instead. They are actually the ones wanting something from you, not the other way around.
I believe that what they are writing actually works.
What you need to do is become the person your customers revolve around, you need to positions yourself as an expert in your field. And that’s exactly what these guys will teach you. And it doesn’t look that hard to become an expert.
What’s so great about the book is that it goes into details on everything. I just said that you need to become an expert in your field, well, they have a chapter with the title “how do you become an expert?”
For instance, you can:
- write a book
- write articles
- write a newsletter
- host a seminar
The book is packed with information, all sorts of information. Like why do people buy, how to create irresistible attraction, how to measure marketing effectiveness and how to manage attraction through personal effort.
It’s actually hard to do a review, because there are so many wonderful things to say. There are so many interesting ideas, I am having a difficult time to find a few examples that should stand out from the book.
Of course, I like that part where they describe how and why you always should use free information as bait. This will always attract your customers. You can give away free reports, e-books, white papers and how-to guides.
Even though gravitational marketing might sound like an advanced thing to read and even harder to actually do, I say that you should read the book even if you are completely new to Internet marketing. The authors explains everyting into detail. Even if you haven’t experienced all there is to Internet marketing, I recommend that you read this book.
I really like the layout of the book as well, not only do they have all the usual text and examples, but they are giving out tips from their experience in cool boxes “from the trenches”, and they are giving away expert resources and bonuses as well. It seems that you can find their bonuses and expert resources on their website, but you need to read the book to find the urls.
Jimmy Vee and Travis Miller have their own blog and website; I recommend that you pay them a visit and follow their conversation. I know that you can learn a lot from them, and after reading this book I am now subscribing to their rss feed.
There is just one thing about this book that I don’t get, and that’s something they wrote in the preface. “Several years ago, we left the comfort and security of our high-paying jobs to strike out on our own and try to make it as entrepreneurs. We started our first company with $200”.
How on earth is it possible to have high-paying jobs and start out their first company with only $200? I could have started out with way more than that when I was 16, and I didn’t have a high-paying job
Anyways, I recommend that you buy Gravitational Marketing: The Science Of Attracting Customers today.