Look at me. I’m right here. I have money, not a lot, but I’m going to spend them on you. Do you care who I am, does it really matter?
Jerry Seinfeld Live in Oslo
I was watching Jerry Seinfeld live on stage among close to 20,000 people. I was quiet, I was laughing, but not out loud. I hardly made a sound all evening. The annoying guy next to me did. He was yelling. Yeah!! He was whistling. Clapping his hands all the time, and he was stomping his feet. At first, I thought he was a little scary, then, I decided to myself that he was crazy. Finally, I understood that he was the perfect customer.
The show was a lot better with him in the audience. He was giving feedback to Jerry Seinfeld, and to the other people in the audience. I was just sitting there. But, I paid the same price for the ticket as the man sitting next to me and shouting YEAH!!
Seminar with Gary Vaynerchuck
I was watching Gary Vaynerchuck live on stage among close to 400 people. I was quiet. I was laughing, but not out loud. I listened to every word he said. I hardly made a sound during the three hours. The annoying guy next to me did. He was asking Gary Vaynerchuck all sorts of questions. The man could hardly speak a word English, but he kept asking the questions. At first, I was embarrassed. I wanted to look away. I wanted to stop listening. I wanted to hide. Finally, I realized that I was sitting next to the perfect customer.
The seminar would have been a lot more boring if all the people in the audience was like me. Nobody would have asked a question. Nobody would have said a thing. Nobody would have laughed. You wouldn’t hear a sound, other than from Gary Vaynerchuck. But, I paid the same price for the ticket as the man sitting next to me.
Who’s on board?
We should never try to please everyone. I know that much. But, should we focus on the perfect customer, or the perfect customer behavior, or are every customer perfect as long as they are paying?
We should be greatful for every customer, and we should deliver happiness, but are all customers equal as long as they are paying the same price?
It doesn’t mean that I don’t love you even though I am quiet
I was watching both Jerry Seinfeld and Gary Vaynerchuck from a far distance. But I was there, and I was just as exited as the weird man sitting next to me.
You are reading my blog. You are part of the same journey as people who are contacting me. You are part of the same experience of the people who are talking to me, sending me emails and adding comments. You are passive, just like me, but does that mean that I care less about you than the people I have a relationship with?
Well, not to me, because I am just like you. I understand, and I can relate. But to other people, and companies, it might be different. That’s because they have no idea who you are. They can’t hear you and they can’t see you.
Defining the outcast
I was watching Jerry Seinfeld and looking at the man next to me. I was watching Gary Vaynerchuck and looking at the man next to me. Suddenly, I was the weird one, my behavior was deviant, and I felt like an outcast. Everything was different a few minutes ago, outside. Both men were quiet when I met them outside, and I was quiet. We were among the same tribe, standing in line to get inside. And we still are among the same tribe, although they have become VIP’s and I have not.