sly : marketing

I am not expecting things like this to happen

Note** As I am writing this, I have been driving across Norway, in and out of fjords and through the longest tunnel in the world. I’m now in the city of Bergen.

I’m excited, even more excited than I was attending the marketing conference last week.

I’m not kidding, the marketing conference was brilliant, but I almost have no words to describe how I am feeling about what I am about to tell you. And it’s not because I’m in Bergen (by the way, it’s an awesome city).

That’s how excited I am.

Why I am excited – part 1

Once in a while, I get surprised about how powerful blogging and marketing is. I have been blogging for a while, but I don’t think of it as business. I don’t. I love writing, and I love connecting with people.

I don’t care about making money from blogging. I’m finished writing a novel, and hopefully that will turn into money, but that’s a completely different story.

The one thing that surprises me more than anything about blogging, marketing and business, is the one thing that I haven’t been focusing on at all, until recently.

Before I reveal anything, I want to stop what I am doing and thank Marcus – The Sales Lion for being a mentor. I’m not sure if he knows this, but following his journey and receiving his tips and awesome comments made me realize what I was doing wrong.

Here it comes; thank you Marcus

The thing I learned from him, is what I believe to be the most powerful marketing technique that one person can do on his own, without a partner.

So, I am focusing on…

Telling authentic stories, based upon personal experience.

That’s what I like doing, and that’s what I feel people care about. And actually, I believe that this is what’s important in life as well.

Why I am excited – part 2

A while ago, I wrote about my incredible experience with a pizza delivery guy. What happened is that he gave me a ride home, and I’m still excited about it.

Last week, about a year later, I received the following email:

Hi Jens,

I’m from London, UK, and an Assistant Producer on a commercial for an international brand. We’re looking for real life stories of pizza delivery guys in Norway to incorporate into an upcoming campaign, and I came across the blog post about the pizza guy who gave a passenger a lift home.

I’d like to contact the company, and the guy, to see if they may be interested in being featured in our campaign as a real life story. Could you please provide the details of the restaurant?

If used, they will of course be paid, and also benefit from the publicity.

Wow!! That’s all I can say. My local pizza place, and the pizza delivery guy might be featured in a commercial for an international brand.

That’s the power of blogging and understanding what marketing is all about.

Why I am excited – part 3

I used to get excited when I discovered that I had earned money by referring a product. It could be as little as $5, because to me, that was either feedback from people who trusted me (buying products I was using) or feedback that they enjoyed reading what I was writing (and they supported it by buying some of the stuff I recommended).

Nowadays, I’m a lot more excited when I get feedback as words (comments, tweets and emails) and see good things happen to awesome people. And especially if I can part of the reason why it’s happening.

I just love the story about the pizza delivery guy, and although I never thought that it would be anything other than an interesting blog post, the lesson I learned is that we never know where blog posts will lead us.

It shows the true power of story telling.

23 responses to “I am not expecting things like this to happen”

  1. jens says:


    Thanks a lot for your feedback, blogging is awesome 🙂

  2. Dino Dogan says:

    We are a story telling species. Aren’t we?

    They say a pictures tells a thousand words. But a story paints a thousand pictures, does it not?

    Ever since there were ancient tribes hunting together and gathering around the fire at night, people have been telling stories.

    TV -in recent decades- has taken on the role of the fire and the story teller. But we have been predisposed for TV since were were babies (in a species sense of that word).

    The medium has changed of course, but our desire to hear stories around the fire has not.

    I love that about us (as species.)

    • jens says:

      Hi Dino,

      Yes, that’s exactly what I am talking about. Until I read the book by Seth Godin called “All marketers are liars” I didn’t realize that it was all about storytelling. I love stories, but I always thought that stories were told in books and movies etc.. not by marketers 🙂

  3. Adrienne says:

    I feel your excitement Jens and I can relate to what you are saying. Never in a million years did I think that I would be getting so much out of blogging other than what I “thought” it was all about. Now people are able to connect with me because they see me as a real human being having gone through a lot of the same life experiences.

    I may not be the best writer but I’m true to myself, I tell it like it is and you either like me or you don’t. Most people I am finding actually do, so that’s the best part.

    I think that’s really cool about the pizza guy. You just never know. I actually connected with someone on Twitter, had lunch with her and have been able to connect her with someone else and now they are doing business together. Sure did make me feel good!

    Really enjoyed the post and will be sure to spread this one around as well.

    Have a blessed day!


    • jens says:

      Hi Adrienne,

      It’s awesome that you can feel my excitement and your story about the person you connected on via Twitter is amazing as well. Amazing things are happening to amazing people 🙂

      Thanks a lot for your comment Adrienne.

  4. Mark Harai says:

    Hi Jens, Marcus has been an adopted mentor of mine as well. He’s just a super human being and like everything the guy stands for. Thanks Marcus 🙂

    Real life stories about real people and real experiences is one thing Marcus does well. I think he really brings out the best in people because he invites and brings out authenticity in others.

    You fit right into the awesome people category. I don’t know you that well yet, but I do see you in just about every blog community I visit and your sharing yourself and your story liberally.

    I do look forward to seeing much more of you in the community and getting to know you much better 🙂

    Cheers Jens!

    • jens says:

      Hi Mark,

      Yes, I owe Marcus a lot more than just a thank you. I’ve been following his work for a while, and it made me realize what I was doing wrong. He is very passionate, but also very up front about what he is doing. So, it’s very easy to learn and adopt.

      Thanks a lot for the kind words. I feel that I’m not doing enough, since I’m also writing the novel and working at a college, and I feel that I hardly am online anymore 🙂

      Thanks again for the awesome comment and the support Mark.

    • That’s two people that have made my day!! 🙂 Thanks Mr. Harai 😉

  5. Carolyn says:

    Hi Jens, What a wonderful story that could not have happened to a nicer person. You bring a lot of joy into the lives of others, I am so glad that others are bringing joy to you!

    Bergen is an amazing city, I hope you have a great time there.

    • jens says:

      Hi Carolyn,

      Thanks. I love this pizza story, and I hope something nice will be happening to the pizza delivery guy.

      So, you’ve been to Bergen? Cool. You’ve probably been to Fløibanen as well. I was there yesterday and the weather was amazing and so was the view 🙂

  6. Jens, I gotta tell you man, I’m shocked..and flattered..and shocked…and flattered. It’s moments like this that make the long, long hours and late nights worth it. I’m just thrilled for you my friend and your future and if I can help any at all, then wonderful my friend.

    You’ve made my month Jens! 🙂


    • jens says:

      Hi Marcus,

      It’s all true. You’re doing an amazing job not only at your blog, but inspiring a lot of people by your comments and being part of the conversation. I changed how and what I write on my blog because of what you’re teaching.

      Thanks again. And I’m glad that I made your month, especially because April is my favorite month 🙂

  7. Justin says:

    Hi Jens,

    I too have really enjoyed blogging so far. It’s quite an adventure to say the least. My blog will be four months old in a couple of weeks and it has grown so quick.

    I’m still in the process of earning a living by blogging but I know that I will get there sooner than later.

    • jens says:

      Hi Justin,

      Thanks a lot for your comment. Congratulations with your blog, the first months is usually the hardest, both when it comes to writing the content and in order to get in touch with people and get visitors.

      I’m probably never going to earn a living as a blogger, but I’ve written my first novel, hopefully it will get published 🙂

      Thanks again for your comment.

      – Jens

  8. Edwin says:

    Your excitement is making me excited lol. Congrats 🙂

  9. jens says:

    You’re absolutely right. To me, this “thank you” is a lot more important than earning money from blogging.

    Thanks a lot for your comment.

    – Jens

  10. Aybi says:

    Well done Jens! You have no idea how you got me excited too! It’s good to know that you enjoy what we do in blogging. I agree with you that authentic personal stories are the best to share! Initially, I was just interested to blog because there’s money with it. But eventually, it gave me a feeling of completeness and increased my self-worth whenever I see comments and discussions in my site. It’s definitely amazing!

    • jens says:

      Hey Aybi,

      That’s awesome. I love feedback like this. I didn’t start blogging because I wanted to earn money, but it was definitively a part of the decision. Now, I almost don’t think about money at all 🙂

      To me, blogging is a way to learn and connect with amazing people. I really enjoy sharing what I learn and learning from people. There are so much to learn 🙂

      Thanks again for the amazing feedback.

      – Jens

  11. jens says:

    Thanks a lot for your feedback 🙂


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