sly : marketing

How to use PPC the right way

I just read a great post over at Performancing, it is written by Brian Clark, and it´s about five steps to PPC ads that work. I have actually been doing PPC (pay per click) campaigns on both Overture and Google Adsense without any success (hopefully this is all in the past), and I should have read the five steps a long time ago.

My biggest problem back then was that I didn`t use a landing page, I either used the front page of the business I tried to promote, or I used the front page of my blog. None worked really well, the key for me has been to always use a landing page when I promote at various search engines.

2 responses to “How to use PPC the right way”

  1. Dustin says:

    Looks like this post is pretty old, but PPC these days is actually a little more tricky if you’re landing traffic on the Home page or a blog (unless your goal is to get blog interaction). Google Adwords can be pretty profitable if done correctly and if you track everything you’re doing. Lowering your CPCs, increasing CTRs, and the like cna help make a losing campaign a winner with enough time and TLC 🙂

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