sly : marketing

How to use Britney Spears

You have probably read all there is to read about Britney Spears. I am not a fan of gossip, and I am not usually reading stories like what I am presenting to you today, but I just felt an urge to do it.


This story is in Norwegian, and it’s from the most read Norwegian newspaper. The headline goes like this: “The stars best friend is dead”.

It’s a picture of Britney Spears with another person and the word best friend and dead. I thought that her best friend was dead, and I felt really sorry for her. Because she’s been thru hell lately, and now her best friend is dead. Wow.

But the guy who died was Johnny Grant, and he was not her best friend. He was actually the man responsible for unveiling of new stars on the Hollywood Walk of Fame. So, that’s the reason why they used the headline “The stars best friend…”.

But why did they put a picture of him and Britney Spears and not some other celebrity?

Well, I can think of a reason or two.

7 responses to “How to use Britney Spears”

  1. Jens says:

    Hi Kathy,

    Thank you for your comment. I agree that 1shoppingcart is a great solution, but I think that what you are saying also applies to all of the autoresponders, but with 1shoppingcart it might be easier to integrate it with your own affiliate program?

    In other words, if you have your own products, 1shoppingcart might be better… but I am not sure how it works, because I have never tried it.

  2. Lucien Beauley says:

    I guess I am not ready for this piece of automated email software. You wrote quite a comprehensive tutorial on the possible need for its use. Thanks

  3. Kathy says:

    The neat thing about 1shoppingcart is that it does integrate with your affiliate program, it sells your products and it works as an autoresponder – AWeber and Constant Contact, for instance do not help with your affiliate program, nor do they collect address for products sold. If you use these, and have products to sell, you are maintaining 2 databases of email addresses.


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