sly : marketing

How to stop overthinking social media

If you are thinking about what to publish on social media right now; if you’re just looking for something to make people notice you, or like your post, you might be overthinking it.

If you’re thinking too much about social media for your business; it’ll remove your focus from what’s important, stop you from being productive and creative, and it won’t help improve your business.

overthinking social media

Some of the best updates on social media is not scheduled. Some of the best content on social media happened on natural impulse, spur-of-the-moment, no planning at all.

On the other hand, some of the best updates are scheduled. They are planned for the entire week, and they authors know exactly at what time and date the content will be published and on which social media sites. It means that they’re ready to make a reply when it’s necessary (at the right time).

Social media batches

Should you plan all your updates, and use a social media editorial calendar to publish content for your entire week? Or, should you rely on natural impulse, spur-of-the-moment, no planning at all content?

For many people and businesses, a combination of the two is usually the best method.

You can plan one update a day for the entire week, at a specific time, this way you’ll know exactly when it’ll be published and that you have something to be published. And, if something happens, you can publish it when it happens (at a different time).

Stop overthinking social media

My method to stop overthinking social media is simple, and it requires just two steps.

Set a specific time each week to plan your entire week of social media. That’s the time you’ll think of social media and plan your content, it means you’ll be doing something else before and after.

But, only plan and schedule enough for a minimum of content on social media. You need to plan for the spur-of-the-moment content as well. You’ll get the ideas for new content; you don’t know when or how much, only that it’ll happen sometimes during the week.

I only think of social media when I have scheduled the time to think about it, and I mix it with content I create on natural impulse.

24 responses to “How to stop overthinking social media”

  1. Lisa Sicard says:

    Hi Jens, I love using the Buffer to schedule some of my social media shares. I also like sharing unscheduled posts/info as some things are very timely.
    I have also had to cancel some shares when a big news story breaks that takes everyone’s attention and thoughts.
    We could spend all day on social and never finish a post or comment anywhere. It can be counter productive.
    Great topic Jens!

    • Hi Lisa,

      Yes, I started spending hours and hours every day on social media, I was scrolling from one update to the next and then over to the next social media site. I wasn’t very productive, but like you, I schedule many of my posts and add new content if something interesting happens.

      I’m using both Buffer and CoSchedule, are you using anything other than Buffer to schedule your social media shares?

  2. Carol Amato says:

    Hi, Jens,

    I couldn’t agree more! 🙂 I think a lot of people overthink it and spend way too much time. I used to, but no more. It’s difficult to gauge ROI from social media, so I make sure to concentrate on producing high-quality content and then having my VA share that out during the promotional phase of our content syndication.

    Love using Buffer for some of the automation, but always reply to every person who shared my content to thank them – have pre-written various replies that my VA shares. There is no way I could do it all. So, while the messages are personally written by me, he executes for me.

    Thanks for sharing this awesome topic!!

    Have a great day.

    • Hi Carol,

      ROI from social media is a very interesting topic, and one that I’ve been thinking about a lot. I’ll probably write a post about it soon. I find it important for a business to use some automation on social media, but like you said, it should be personally written.

      It’s interesting that you have a VA, I’d like to know more about it? Are you satisfied and what type of things is he or she helping you with?


      • Carol Amato says:

        Hi, Jens,

        Good – will be looking forward to your post. 🙂 Actually, I have a team; one full time and two part time. My full time VA has consistent work from me, the others are intermittent.

        Yes, I’m satisfied, because if I want to scale I can’t expect to do everything myself (trading time for dollars) because then it’s almost the same as having a J.O.B.

        I’ve created Standard Operating Procedures for anything that gets done on a regular basis in my business, and my team follows that. Blog promotion and content syndication is one example.

        Hope to help.


  3. Hi Jens,

    Agree with you totally 🙂

    I think we all need to spend less time on social media and get productive. I don’t say not to but we need to limit the time we spend there or it can really overwhelm the rest of our day.

    I know you use and recommend CoSchedule and it is a good one too, though I use Buffer and Hootsuite presently and it works well. Oh yes…there has to be a proper plan and things in place or it can cause a lot of confusion – never worked that ways.

    Thanks for sharing. Have a nice week ahead 🙂

    • Hi Harleena,

      I spend less and less time on social media, but when I log in, I know what I’ll be doing and the reason why I’m there. So, I’m more productive and do more things, but time has been an important issue for me. And, I listened to a podcast lately, and the person being interviewed said that she never started the day on social media, because if she did, her day would be a lot less productive. I find that interesting, and that it might be true for me as well.

  4. Danny Brown says:

    Nice post, Jens, and like others here have said, completely agree. Yes, there will be times when extra thought and pre-planning is needed, and yes there will be times when we really need to analyze and double-check what we’re about to publish, wherever that may be.

    But we also need to remember that whatever makes us us remains in all we do. We don’t plan every single thing in our lives down to the smallest detail – why do that on social?

    Cheers, mate!

    • Very interesting words Danny. I have thought a lot about how I am on social media, and what people might think of me, at times I have been overthinking everything. Instead of just be like I really am, I have been holding back on certain areas (like the fact that I’m a vegetarian and “fight” for animal rights).

      • Danny Brown says:

        I can’t recall who said it, but I’m a big believer in the mantra you’ll attract the audience you “crave” / “deserve” when you throw away the shackles and just be the person you are. Makes sense, when you think about it,

        Here’s to your non-holding back, mate!

        • Sounds right to me. And, I’ve discovered that it’s a lot more interesting to be around people who I identify myself with. But, I’m a curious person and I really like to connect with people.

  5. Hey Jens, I never schedule anything in advance for social media but just because I have always done it when I’m behind the computer. I tried some automation in the past but I didn’t really feel it was for me.

    Other than that, I just wanted to tell you that your site looks fantastic the way it is now man, congrats!

    • Hey Sergio,

      That’s interesting. I’ve been following what you’ve been doing and I especially enjoy your updates on your running. I thought that some of it was scheduled, because it looked like you’ve been thinking it through.

      Are you mostly using Facebook, and do you mix it with both business and personal?

      Thanks a lot Sergio. I’m glad you like the site 🙂

      • I have two Facebook accounts, one of them is exclusive for close friends and family and the other one is mostly for business but I do like to spread some personal stuff in there as well.

        If I was only about business, I would be bored to be honest.

        For me it’s all about the journey and if I only publish about the things that went good then I’d be the kind of marketer I hate (those that don’t tell you the entire scenario).

        Such as “I made this amount sending one e-mail about this…” and it can be true but they don’t tell you they are an established marketer, with a big, responsive list and who has been doing this for years.

        For a newbie, all they can really understand is: “Man, I can have those results myself with just one e-mail, let’s do it!”

        And then frustration comes so if something goes bad, I like to post about it as well.

        • I’ve been thinking about creating two accounts as well, but I only have one. And, it’s a bit hard publishing much about business, since most people reading it are friends. They do care about my business, because what I do is part of who I am, but I don’t publish much about it anyway. And, at the moment I publish only in Norwegian.

          It’s very interesting how you’re doing things Sergio.

  6. Josh says:

    I agree about the importance to stop thinking and start doing. That is not to suggest you never plan ahead or think about what you are doing but to focus on adopting a more natural and conversational tone.

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