If you are thinking about what to publish on social media right now; if you’re just looking for something to make people notice you, or like your post, you might be overthinking it.
If you’re thinking too much about social media for your business; it’ll remove your focus from what’s important, stop you from being productive and creative, and it won’t help improve your business.
Some of the best updates on social media is not scheduled. Some of the best content on social media happened on natural impulse, spur-of-the-moment, no planning at all.
On the other hand, some of the best updates are scheduled. They are planned for the entire week, and they authors know exactly at what time and date the content will be published and on which social media sites. It means that they’re ready to make a reply when it’s necessary (at the right time).
Social media batches
Should you plan all your updates, and use a social media editorial calendar to publish content for your entire week? Or, should you rely on natural impulse, spur-of-the-moment, no planning at all content?
For many people and businesses, a combination of the two is usually the best method.
You can plan one update a day for the entire week, at a specific time, this way you’ll know exactly when it’ll be published and that you have something to be published. And, if something happens, you can publish it when it happens (at a different time).
Stop overthinking social media
My method to stop overthinking social media is simple, and it requires just two steps.
Set a specific time each week to plan your entire week of social media. That’s the time you’ll think of social media and plan your content, it means you’ll be doing something else before and after.
But, only plan and schedule enough for a minimum of content on social media. You need to plan for the spur-of-the-moment content as well. You’ll get the ideas for new content; you don’t know when or how much, only that it’ll happen sometimes during the week.
I only think of social media when I have scheduled the time to think about it, and I mix it with content I create on natural impulse.