Google search is by far my best traffic resource. I don’t want to go into details, but most of my traffic comes from people who are using Google to find my content. And, that’s why I have been focusing on understanding Google in my marketing business and for my blog.
Understanding how Google works is actually not that hard. It’s mostly about quality content and relevant content, and in order to get ranked high, we need votes from people. Votes can be links to our articles, or likes (votes from people on social media). The more relevant votes we get, the higher we’ll rank on Google. That’s the short version.
There are a few things you can do in order to get even more clicks from Google, and one of them is by adding your picture next to your articles in the search engine results page (SERPs).
I have created a video that will show you exactly how I added my picture to posts like my OptinSkin review (the plugin I am using to get people to sign up for my newsletter), my review of Long Tail Pro (the keyword research software I am using). Don’t get me wrong, I don’t add the picture to each of the posts manually. I am only using the specific posts, because they rank high in Google (so they’re easy to find).
I will also explain each step of the process in plain text / images, but it’s probably easier to understand what I did when you watch the video.
Video tutorial of how to show your picture in Google search
What I explained in the video was that it’s really just three steps, and it will only take you a few minutes to do, in order to get Google to show your images next to your articles in the search results page. But, after you’ve done with each step, you’ll need to wait for Google to crawl your site in order for the results to be visible. In my case it took me between 48 and 72 hours.
Three steps to get your picture visible in the Google search results page
1. The first thing I did was to edit my name as the author of all my posts on this blog. I used to use Jens P. Berget (because it’s probably easier for most of my readers to remember), but I had signed up for Google+ with my full name, Jens-Petter Berget. So, I had to change the author name to the same name as I am already using on Google+. You’ll see it at the top of this post.
2. The next thing I did was to add my full name (the same name as I am using as the author of all my posts, and the name I am using on Google+) to my about page. I added a link from my name to my Google+ profile, but, and this is important. I added the rel=author tag at the end of the link. So, this is how my link looks like:
3. Go to your Google+ profile, and click on your about page. At the bottom of the about page, you’ll see the words “contributor to”. Be sure to add your site(s). You need to add it as a custom link.
That’s it. Now you’ll just need to wait for Google to crawl your site.
Have you added your picture to the Google search engine results page yet?
I’d love to get your thoughts on this. Is this the first time you’ve heard of this? And, do you believe that it will have any impact at all on how many people that will click on our links (or if will help us brand our businesses)?