How to Name a Business When You Have Absolutely No Ideas Left

Lately, I have been thinking a lot about how to name a business. I’ve been thinking a lot about what a business name should represent. For instance, I have found the answers to the following questions; what does the name Yahoo mean, and what does Google mean? I had never heard the words before I started using their search engines. And what about Zappos? The name is awesome, but I have no idea what it means or represents.

Looking at those name, I’ve been thinking that I just want a really cool name. But, is that how to name a business?

How to name a business when you are all alone

I have not only been thinking about how to name a business in general, but what if you’re all by yourself, and your business is you? Should the name of the business be your name?

I have been thinking about John Falchetto’s brand new website. He is using his name, and that’s it. It seems like the right thing to do when you have an awesome name like John Falchetto, but what if your name is something boring?

I have also been thinking about using a last name and then adding something to it, like a word that explains what your business is all about. I started thinking about this when I visited Robert Dempsey’s website, Dempsey Marketing. If you add words like Marketing or Media, the name of the business could be regular names like Smith Media or Anderson Consulting.

But, maybe you don’t want to use your name at all, what should you think about when you’re thinking about how to name your business?

Are there any rules to how to name a business?

Let me just tell you what I’m thinking about when it comes to how to name a business.

The name should be fairly short, easy to remember and easy to spell. To me, that’s the easy part. But, the name should also have a visual element. This way it will be a lot easier to remember. The visual element can be whatever, as long as you can visualize the name. That’s hard, especially if you add the parts where the name should be short, easy to remember and easy to spell. And finally, there are two things that makes it even harder to find the “perfect” name for a business. The name should have a positive connotation. I’d love a name that makes people smile when they think of it. And, the name should include information about what our business does.

How to name a business by using a name generator

During my quest to find an answer to how to name a business, I have tried various business name generators. What I discovered was interesting. I found some really creative names by just pressing a button. Some of the business name generators will just list lots of creative, short and (more or less) cool words that you can use for your business, while others will ask you for some words that describes your business and will combine the information you add into a new name for your business.

Here are 10 free business name generators I’ve tested:

To me, using a name generator is how to name a business when you have absolutely no ideas. But is it the right thing to do?

Your tips on how to name a business

I am still not sure if there’s a perfect answer to how to name a business. And there are laws that regulate how to name a business (I don’t know much about these laws, other than the obvious).

I’ve listed some options. And now it’s your turn.

I’d love to hear your thoughts on this. Do you own a business? What’s the name, and why did you use that specific name? And are there any really cool business names that you like?

One of my favorite business names is Razorfish. I don’t know why, but it’s a cool name.

1 month 8 days ago

what about the guru business name generator

Jens-Petter Berget
1 month 8 days ago

Hi David,

I didn’t know about that one. I’ll include it in the list. Thank you!


Paul Morgan
1 year 1 month ago

I reminisced the time when I am thinking what should I name in my business, while I read your article. Well, I came out in this thought: Title itself is enough to explain what my business is. Second, it should be easier to remember by people and it can easily be found by people even in the net.

Ajit Tiwari
1 year 7 months ago

Out of that huge list Dotomator is the good option i found as well i found wordoid but both do almost same work…….
Gone the days of EMD, so its better to find some small names which is east to remember.

Thanks for the Great list and info.

Chris Brackman
1 year 8 months ago

I chose the name HyperOptic Productions for my media and design company.

It means “Beyond Vision”, or “Above Vision”, and also implies hyperactive, imbuing the brand with energy.

I also chose a cut filmstrip as the logo, and the official color is bright orange, which also brings energy to the brand.

Check out my website at!

Touch Point Digital Marketing
1 year 9 months ago

When trying to select a business name, I think much of it depends on what your goals are for your business. If it’s branding and you want to be on the cutting edge, then select a name that stands out and makes people look or think twice. But if your business will depend upon attracting local customers and/or website traffic, then select a name (and domain name) that includes a targeted keyword, but without getting too spammy. –David @ Touch Point