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How to increase Facebook organic reach in 2015 [infographic]

There has been a lot of discussions about the decline in organic reach lately. A lot of people and businesses are struggling with Facebook. People fear zero likes and it’s harder than ever to increase engagement.

But, there are still methods that works. This infographic illustrates steps you can take to increase your organic reach on Facebook.

How to Improve Your Facebook’s Organic Reach
Courtesy of: Quick Sprout

Let’s discuss

The infographic shows that you can increase Facebook organic reach by doing many different things, and that it’s fairly complex. So, let’s agree that it’s not just one thing. But, right now, I want to focus on the one thing that we found to work best. Just be clear on how to get started.

The one thing that works best for my clients are updates with (related) images, and especially images of people/employees, with a text telling a short story.

I have tested many things, and images are always at the top of the organic reach, and especially images of employees or customers or anyone related to the business.

What’s the one thing that works best to increase your organic reach on Facebook?



17 responses to “How to increase Facebook organic reach in 2015 [infographic]”

  1. Josh Wilner says:

    I haven’t focused on Facebook as much as I could, but when I have images have always been key. They always pull more eyeballs.

    • Not me either. Well, that’s not entirely true. I do a lot for clients, but not for my business or me personally.  The next thing I’ll be trying is images with text included (for clients).

  2. Barbara says:

    I would like to reach a wider audience with my blogs. Currently I have only 1100 hits with 98 followers.My blogs are stories and excerpts from a work in progress (A Romantic thriller). I would like to build a solid fan base. Current followers love my stories but I need to expand my reach but am new to Facebook and how to use it properly. If there User guide that bone could purchase?

    Thank you for your post. It will help me clarify what needs to be done.

    Barbara

    • Hi Barbara,

      It sounds like you have a lot to offer on Facebook. How are you using Facebook today? How many times a week are you publishing and what type of content?

      I don’t know about a user guide, but I’d love to answer any questions you might have.

      • Hi Jens-Petter

        My blog stats are as follows:

        40 email followers directly on the blog
        8 other blog followers
        39 followers on FB
        21 on Twitter
        The conversion rate is about 10% which I understand is above average. As I am complete neophyte when it comes to FB and Twitter I am not sure how to use them to get a wider audience for my content. I blog twice weekly. On Sunday’s I usually upload a story from Simpler Times which is about my childhood in rural Ireland in the 40’s and 50’s. On Wednesday I upload an excerpt or Chapter from novel, The Divorce Dilemma. When I post on the website, FB and Twitter are notified through the Publicize feature in WordPress. The blog is up about 10 weeks now. I try to be more consistent with my blogging schedule.
        Not sure what else I can do to get more people interested.

        Barbara

        • It sounds like you are doing great. Your blog is new and it takes time to build a following.

          You need to publish articles on a consistent basis. And you have a conversion rate that’s above average, so you’re absolutely doing great.

          You should create a goal for your blog, why do you blog what do you want to accomplish?

          Social media is about being social, and having a conversation with your followers is important. For instance, do you ask them questions and do you take them behind the scenes? (share pictures of what it looks like when you write, and share thoughts and pictures of what inspires you to write)

          • Thank you Jens-Petter. I have amassed tons of old photographs of where I lived as a child. I will include one or two in my next Blog.

            Many thanks for giving your time and advice. Mush appreciated.
            Barbara

            • That’s great. I believe that the two things that works best is to be personal and relevant (by telling stories).

              For instance, if you write about how you get inspired as an author or what inspired the chapter or the character, tell a personal story and add an image that will show them exactly what you’re writing about.

              And, use different strategies to keep them interested: – educate – entertain – engage – inform

  3. Barbara says:

    I love the Infographic approach to a complex subject. It really simplifies things for the non-technical.

    • Yes, I agree. Instead of reading a long report, and usually with a lot of technical terms, this makes it easy to understand and you can start doing “the right things” in just a few minutes.

  4. I love this infographic about Facebook. What stands out to me is posting on non peak times. Interesting…..

    Because I have Facebook friends world-wide, it is sometimes when I do post. Facebook is still a great place, and although people complain about it, when used wisely we can get our message seen.

    I like to Boost a post when I write a blog, or if I want to target a specific audience to market. I do find the ROI the best on this platform by far.

    -Donna

    • Hi Donna,

      I haven’t published at non peak times yet, I actually didn’t think I should be doing that (because none of my friends would see my updates). But, I’m going to try it and see what happens. Like you, I have friends all over and I haven’t actually found my peak times yet, and at the moment I’m only writing in Norwegian on my profile and it’s more or less all personal and no business.

      I’m boosting posts for clients, but not for myself. You got me thinking.

  5. Tim Bonner says:

    I’ve all but given up on Facebook, Jens. I’ve been concentrating on connecting with people on Twitter. I’ll be interested to see what people come back with on their experiences.

    • That’s interesting Tim. I’m still using Facebook for clients, and it’s working great. But, for myself, I’m only doing the personal stuff.

      The thing about Facebook is that every single person I know (well, more or less) are using Facebook, and it’s the one place where I can reach “everyone” and the same goes for businesses, especially in Norway.

  6. Hey Jens, great post, I like the straightforward advice. I have found that commenting and engaging with others is key to getting engagement which helps your content reach more of your connections. There isn’t a great way tor each more unless you pay. I agree Twitter to me is way better for meeting new people and prospects.

    • jens says:

      Hey Ross,

      That’s exactly what I have experienced as well. It’s a lot of work, but it’s worth it. This way you get to build strong relationships, and it’s a long term process that I believe is what truly will bring success.

  7. I’d like to find an expert with infographics who can create one for me ♥

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