This is a guest post by Steven Papas.
I have read some places where people suggested that it is better to have a separate facebook account for business if ever one wants to promote his business on this social media platform. However, I wrote this article to show you what you can do to grow your business on facebook and not in support or against that. But if I am really asked to comment on it, I would say it all depends on the kind of business you are running.
For instance, if you are an internet marketer or someone that sells self-helps related products, potential customers will be more convinced and glad to see that you are living the dream life you promise to help them achieve. Using your personal facebook account to promote such businesses will allow your connections access to pictures from your vacations or tour around the world and or any other personal activity that will help them to assimilate the human side of you as opposed to sales pitches.
On the other hand, if you are running a web hosting business, have an online retail store, or any of such businesses (you get the idea), I suppose bringing your personal life into it will distract or even irritate potential customers. For instance, somebody searching for web host reviews wouldn’t be moved by a photo of your new born baby or perhaps a story on how you spent your weekend on a facebook profile. So the account to use depends on the kind of business you want to promote on facebook.
Regardless of the account you are using and the business you are promoting though, here are some of the facebook business tips that promises more business leads.
Take Advantage of the Facebook Marketplace
If you already run a local brick and mortar business or an online business of any sort, facebook has about 600 million users that you can filter and target at your wish. Using the Facebook Market Place will gain you access to these huge potential customers/clients.
Create A Facebook Page
Facebook page is a must despite the kind of business run or service you render. Facebook allows users to create pages in 6 categories, including local business, company, brand/ products, artist, entertainment or a cause. You can also take advantage of apps, like iSpace, shop buddy or any other one, to customize the look and feel of your page. Then promote your page; tweet your joining link, send it to friends or colleagues and promote it on your blog, targeted forums, and through any other method that can gain you more fans.
Share Relevant Images
Want ore eye on your business facebook profile? Then don’t limit your business promotion to texts alone; share some pictures. Photo sharing is a booming market these days, and especially very beneficial to businesses. To make the most of every single image that you share on facebook, take advantage of photo editing tools like Mixbook or Snapily to customize and put that “wow” factor on every single image that goes to social media sites. This will help them to get hold of more eyes and direct them to your lead generation page.
Start a Group
Starting a facebook group is also a perfect way to gain potential customers/clients while growing your brand awareness. Create a facebook group and link it to your business website, then invite as many people as you can to join. However, there is need to offer group members enormous value and update them periodically to promote your business.
Advertise Your Business
Advertise on facebook. Unlike other online advertising platforms, facebook will allow you to target members from a particular geographical location or people of a particular interest, gender or age group. These are perfect targeting options that you can use to ensure that you are really being exposed to the right population that would be interested in your product or service.
As a final note, remember that just like every other business promotion, bringing news about your business on facebook requires your attention. You must ensure to visit your facebook account every day and connect with your audience; don’t leave your account/page dormant with inactivity. People love freebies and such offers as ‘buy one get one free’ plus periodic discount vouchers to your facebook friends will not only help to explode your business but to gain you even more facebook fans/friends.
Steven is a passionate blogger that presently writes for a Mixbook review and codes and Snapily review and coupons site while occasionally publishing informative posts on Slymarketing.com. On his blog, he provides Snapily coupon and Mixbook coupon to help you save more money on digital product creations.