I am using Google Analytics for all my web statistics. I believe it’s important to use it for business, actually, it’s important to use it for any website at all, business or not. It’s completely free and it’s a really powerful tool. Today, I’m going to show you how to find your bounce rate.
What is it?
It’s a way to measure how many of your visitors who are viewing one page and one page only before they leave. For instance, if 100 people visit your blog and 90 of them leave after they read one of your articles, your bounce rate is 90%.
You want to keep it fairly low, but not necessarily. Sometimes there’s a good reason why it should be high. It all depends.
How to find Google Analytics bounce rate
When you have logged, look at the menu on the left side.
In the menu:
- Click on visitors
- Click on bounce rate
You’ll get an overview of the overall performance of your website, and the bounce rate for your website.
If you want to find the statistics for each of your blog posts, this is how you do it:
- Click on content
- Click on top content
Now, you’ve got the top 10 blog posts according to your stats. You’ll see the bounce rate on the right side of each post. If you want a particular post, you can search for it at the bottom (filter page).
You can also sort by % (lowest to highest or highest to lowest) by clicking on the title at the top of the column.
When I’m using Google Analytics, I discover that most of my readers visit other posts on my blog after reading the following:
- Links to your website in 3 simple steps
Why you should write reviews
- How to start using Google Reader
… and almost none of my readers are visiting other posts on my blog after reading the following:
- How to find and create Facebook groups
- How I fixed the white screen on my iMac
- Share your google analytics reports
Now, all I need to do is analyze and try to understand why this is happening.