How to create a Google Analytics Campaign

Google Analytics is one of the most important tools I use when it comes to marketing. Whenever I have a marketing campaign, I always use Google Analytics to track the results. It’s easy and it only takes a few minutes of my time. I might target Facebook ads by using birthdays, but in the end advertising is about sharing a passion.

I create and maintain my marketing campaign in three steps:

  • Building the campaign
  • Evaluating the campaign
  • Replanning the campaign

Building the campaign

The first thing I do when it comes to my marketing campaign (well, I am not talking about the message and where to place my ads etc.. that’s a completely different story) is to build my URL by using the URL tool builder. I add my target, the link to the website I want people to end up at, and I add details about what type of ad I’m running and where it is. This way I get all the details when people click on the link.

Each link I build is unique, for instance, if I’m using two different titles, I’ll have two different links. If I’m advertising at two different websites, I’m using two different links. This is important, because the more specific and the more details I provide, the better statistics I get and the easier it is to understand what I’m actually paying for.

Evaluating the campaign

As soon as the campaign is running, probably the day after I have launched it, I start watching the statistics.

Inside Google Analytics, I do the following:

  • Click Traffic Sources
  • Click Campaigns
  • Find my campaigns

Now, I have complete statistics of the marketing campaign. And it’s time to evaluate and start replanning.

Time for replanning

After watching the statistics for the campaign for a while, I might understand that it’s not working exactly as I thought. Then, I’ll be adjusting the ads, adding a new title, or a new banner, depending on what type of ad it is.

Other articles I’ve written about this topic

Comments

    • says


      Twitter:
      I have never tried Google Analytics to see the results of Adsense… probably because I’m not using Adsense :-) But, how easy is it, and do you see how much money you are earning every single day inside Google Analytics?

  1. Oliveandtomato says

    I need to create a campaign for a contest and need a step by step explanation of how to achieve this. What you’ve provided in the above post is awesome, but I’m hitting some roadblocks. I would really appreciate your help.

    Thanks so much.

    E. Grace

  2. says

    Hi Jens,

    Thanks indeed for the useful blog and posts .I would like to monitor how many page views we have through the newsletters we are sending every Monday. The newsletters have specific links (NOT only links that re direct to our homepage) and I want to see how many people click to a specific link from the newsletter that goes to a specific page in our website.

    What i CANT understand is when i Click the Generate URL button and the new link appears in the text box below, this is the tagged link I need to use for my ad. My ad? Where is this ad?

    Where should i put this link to see the results in the campaigns ? Where can i copy paste it?

    • says


      Twitter:
      Hi Alexandros,

      I have replied to your email regarding google analytics. But, what type of software are you using to send your newsletter? I am using AWeber, and it tracks all the links in my newsletter. So, I really don’t have to use Google Analytics for this.

      Thanks a lot for your comment.

      Jens

  3. says

    Hi Jens!

    We are using CMS because we have to edit loads of venue details. And we are doing everything from there. The CMS has been built by the development team.

    Thanks for your email. Highly appreciated!

    Alexandros

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