There are two ways to celebrate a birthday.
You can look back and celebrate the past. You can think about everything you’ve accomplished, and remember all the people you’ve met, and the places you’ve visited.
You can look forward and celebrate the future. You can think about everything you’re going to do. You can think about everything you’re going to accomplish, and imagine the people you’ll meet, and the places you’ll be visiting.
There are two great days in a person’s life – the day we are born and the day we discover why.
– William Barclay
There’s no right or wrong way to celebrate a birthday; it’s different for each of us. You don’t have to do one or the other, you can combine the two; remember the past and look to the future.
The reason I’m writing about how to celebrate a birthday is because the city I live in is 350 years old today. It’s a birthday, like any other, although it’s quite different.
I’ve been looking at 4000 (smiling) children, most of them with a Norwegian flag in their hand, singing, walking and celebrating. I’ve been listening to speeches about our common (remarkable) history. So far, it’s been a birthday, like any other, even though it’s quite different.
Birthdays and marketing
As a business, as a city, even as a person, you can use a birthday to market yourself. You can invite all your friends to be part of the celebration. You can be the center of attention.
As a business, as a city, even as a person, you can use someone else’s birthday to market yourself. You can send a happy birthday card, and you can do something extraordinary. You can look at what you do as excellent customer service. You’re not doing it to be the focus of attention, but to build a strong relationship, and because you really care.
The thing is, it’s how you define marketing. And, why you do what you do. It’s part of your story as a person, as a business, and as a city.