sly : marketing

How to celebrate a birthday and the reason you do it

There are two ways to celebrate a birthday.

You can look back and celebrate the past. You can think about everything you’ve accomplished, and remember all the people you’ve met, and the places you’ve visited.


You can look forward and celebrate the future. You can think about everything you’re going to do. You can think about everything you’re going to accomplish, and imagine the people you’ll meet, and the places you’ll be visiting.

There are two great days in a person’s life – the day we are born and the day we discover why.
– William Barclay

There’s no right or wrong way to celebrate a birthday; it’s different for each of us. You don’t have to do one or the other, you can combine the two; remember the past and look to the future.

The reason I’m writing about how to celebrate a birthday is because the city I live in is 350 years old today. It’s a birthday, like any other, although it’s quite different.

how to celebrate a birthday

I’ve been looking at 4000 (smiling) children, most of them with a Norwegian flag in their hand, singing, walking and celebrating. I’ve been listening to speeches about our common (remarkable) history. So far, it’s been a birthday, like any other, even though it’s quite different.

Birthdays and marketing

As a business, as a city, even as a person, you can use a birthday to market yourself. You can invite all your friends to be part of the celebration. You can be the center of attention.

As a business, as a city, even as a person, you can use someone else’s birthday to market yourself. You can send a happy birthday card, and you can do something extraordinary. You can look at what you do as excellent customer service. You’re not doing it to be the focus of attention, but to build a strong relationship, and because you really care.

The thing is, it’s how you define marketing. And, why you do what you do. It’s part of your story as a person, as a business, and as a city.

6 responses to “How to celebrate a birthday and the reason you do it”

  1. Adrienne says:

    Wow, 350 years old Jens. That’s amazing and you all have a celebration each year. We don’t do that here and I would love to know how old my hometown is. You’ve got me curious about that at least.

    I love how you always weave a story into your marketing and I guess I never thought about birthdays doing that very same thing. I know that I’ve written posts on my birthday before and the last time it fell on that day of course was not a good celebration for me but I had SO much support that it was overwhelming to me. Maybe next time it will be a more happy occasion.

    Great share my friend and welcome back.


    • Thanks Adrienne. We don’t celebrate the city each year, but we celebrate the country’s national day, like the 4th of July. It’s the 17th of May, every single person in Norway is out in the streets celebrating with flags, singing and smiling 🙂

  2. I didn’t think like you Jens. I usually thinked: “It’s another birthday and so what”. Now I have to thinking about future.

    Thanks for your post.

    • I believe our birthday is a great day and that we can do anything we’d like. I practice gratitude, and evaluate myself, looking back and forward. Thinking about what has been and what’s to come.

      Thanks for your reply.

  3. Josh says:

    350 years- now that is a chunk of history. It sounds like it would offer
    all sorts of different things to focus upon and celebrate.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe: rss | email | twitter | +