sly : marketing

How to be more personal on Facebook

Right now, it’s one of the hottest days of the summer, and I’m inside the office writing about Facebook. I used to live in a tent, and living in a tent made me write about a woman that turned me on and marketing with a smile, now that I’m inside I’m more practical and thinking about details.

Today, it’s all about Facebook.

One thing I like about Facebook is not just how easy it is to spread information, become visible or to get traffic. But, I like the fact that it’s easy to be personal. You can have one-to-one conversations, and you can create small groups and have conversations within the group.

I really enjoy being personal.

I like it when people are tagging me in their status updates. I’ve written a post about how to tag people on Facebook. To me, tagging is one of the easiest ways to be personal on Facebook, and at the same time it’s a method to make it not only visible for the person you’re tagging, but for a lot more people.

The person you’re tagging will get a notification, and most likely, she’ll comment on your status update, and you can keep the conversation going (and other people might join in too).

But here’s the thing, you should understand that there’s one thing you can do to become more personal in tagging people in your status updates. And, here’s how:

Find the person

Add @ just before the name of the person you’re going to tag. I’ll use an example of tagging one of my favorite women online, the brilliant Carolyn Nicander Mohr. I start out by adding @carolyn and I’ll see all the various options in a list.

tagging a person on Facebook

Add the name

Click on the name of the person you want to tag from the list. And make sure her name is visible inside the box and that it’s highlighted. When it’s highlighted, it means that the person is tagged.

add her name to your status update

Click inside the name

Now, to be more personal on Facebook, you’ll need to put your cursor inside the name. This usually means that you add your cursor just after her first name.

click inside the name

Delete the last name

Now, all you need to do is to delete her last name. Click delete until the only name you see is her first name. Remember that her first name should still be highlighted. If it’s not highlighted she won’t be tagged.

remove the last name

Tagging makes it more personal

To me, tagging makes Facebook personal, but tagging by using the first name makes it even more personal.

Do you agree?

And, do you tag people at all, and if you do, do you tag using their first names only?


47 responses to “How to be more personal on Facebook”

  1. Jack says:

    I am a fan of tagging. I agree that it adds a nice touch. When you see your own name it gives you a warm feeling and makes you just feel good.

  2. Lisa says:

    I did not realize you could delete the last name, thanks for sharing that. Do some consider it spam to tag? Or as long as you tag in a “good” way you are okay? I haven’t done it too often but love the idea of not having the last name there 🙂

    • I always try to only use the first name. To me, that makes a huge difference. And I only tag people if it’s relevant, like I’m linking to their posts or saying something nice about them, or asking them a question. So, no spam, ever 🙂

  3. I love this! I do it every time I can(that is when FB let’s me) Nothing cooler than having a fan page mention you specifically. Plus it alerts the person you comment to. AWESOME!

  4. James says:

    When did they start doing this ??? ITS ABOUT TIME FOR FACEBOOK TO STEP UP ITS GAME…. Now that the stock price is falling like a rock they’re finally implementing things that people USE and find relevant!

    • Hey James,

      It’s been available for a while, but I’m not sure exactly for how long. I’ve been doing it for a few months.

      Yes, the stock price is falling and they need to add some extra features soon, that’s for sure 🙂

  5. Tim Bonner says:

    Hey Jens

    I do use tagging on Facebook. It’s a nice touch and you’re right it does make it so much more personal if you just use a person’s first name.

    It makes someone realise you were thinking about them.

    Thanks for sharing. Have a great weekend.


    • Hey Tim,

      It’s great that you’re already doing it. It always makes me smile when someone tags me. Like you said, it shows us that they’re thinking of us. And another thing, a tag is also a link, so if you click on the name you’ll get to his or her profile, so it’s also a way to help the person to get more followers 🙂

  6. Joseph Hipolito says:

    Wow this is great, I will try this one if its really affective..

  7. Mark says:

    Nice tip on the last name… It’s much more personalized and as I’ve stated before, people will always remember how you make them feel… This is a nice touch ; -)

    • I remember you’ve said that, and it’s one of the most important things I’ve read. I am always looking for the people that makes me feel good, and it doesn’t matter if it’s a shop or a friend, I am always looking for the good feeling 🙂

  8. Adrienne says:

    I love to tag their name Jens so that they know that I’m replying to them but I learned how to delete their last name purely by accident. I think it makes it that much more personal I believe.

    Thanks for sharing that because I know a lot of people weren’t aware you could do that. I’ve had a few people ask me how as well.

    Great job!


    • I learned to delete the last name by accident as well. I believe it makes a huge difference when we tag using the first name. It’s so much more personal than using both names. But the most important part is the tagging 🙂

  9. Sergio Felix says:

    Hey Jens,

    I do this all the time except on those rare occasions in which I’m mentioning a very busy Internet Marketer and I don’t want to be creating alerts for them for things that aren’t that important.


    PS. If I ever get THAT busy, I wouldn’t mind that people still tagged me, I always welcome all kinds of feedback! 😉

    • I see from your latest Facebook update that’s your both busy playing the guitar and that you’ll be part of some big projects soon. But, I’ll remember this update and keep tagging you 🙂

  10. Hajra says:

    I like tagging people on FB; but somehow I hate it how we just can’t tag by the first name only. There needs to be that too rather than going ahead and deleting the last name

  11. Carolyn says:

    Hi Jens, Thanks for the tag and the kind words! You’re right, tagging makes a Facebook post much more personal. I like to tag people and to be tagged. Tagging alerts me to find posts on Facebook I might miss otherwise.

    Sometimes I use first names and other times I use the whole name. I use the whole name when I want others to see whom I am tagging so they might be able to connect with the person too.

    Love the new logo!

    • My pleasure Carolyn. I haven’t thought about that tagging using both the first name and the last name actually helps to introduce the person to new followers. To me, it’s always been more about being personal on Facebook. But you’ve got a point.

      I’m so glad that you like the logo 🙂

  12. Shadab says:

    Some person makes the tagging feature for promoting their business. They upload pictures and tagged the persons as many they can, but this not the way to use the tags features. Lets you upload a group photo with your friends, you can hover on the faces of your friends and tagged them to notify that they are on that picture. Facebook is deleting so many accounts in this year of fake accounts. My some of friends have blocked because of the tagging. If they want to enable their account again then they have to choose the friend from any photo what they tagged before. It is impossible when you tagged them on any wallpaper.

    • Yes, tagging like that is just a new way to spam. And that’s never good. I have been tagged in a few pictures as well, and I have removed the tags from a few pictures too. You don’t have any control of the pictures, and some of the pictures just didn’t look good at all 🙂

      And when you’re tagged in pictures, all your friends can see them.

  13. Romy Singh says:

    Hello Jens,

    I love tagging when people tag me in useful status updates or when they need my help. But many time people tag me in useless status updates like promotional content, stupid pics, which annoys me . I get tons of notifications.

    Tagging can be very useful and effective if we use it in well manner. Other wise tagging can ruin our whole Facebook reputation. So, be careful when you tag people. Think before tagging. think about relevancy, interest and then tag people.

    BTW, Awesome post. Tweeted it.

    • Hey Romy,

      I absolutely agree with you. When we tag people, it must be because we have something useful to say and we shouldn’t do it too often. A lot of people have started to use tags as a way to spam, like they use DM’s and mentions on Twitter. I get direct messages every single day from people who’re promoting their products (and it never works).

      Thanks a lot for the RT 🙂

  14. Bill Dorman says:

    I haven’t done a good job of tagging, but I’m not posting much in Facebook. However, thanks for the primer and now I’ll be good to go if I get over there.

    Thanks for sharing sir.

    • Hey Bill,

      I’m not using Facebook much either, I am more of a twitter-guy myself. But, I am testing a few techniques and at the moment I’m testing Facebook ads and trying to get them to be as effective and cheap as possible 🙂

  15. I think that tagging on Facebook does make it personal. It allows for more personal interaction by commenting to them directly. That way you can comment to followers by tagging their name and answer questions/comments individually. It is a great way to give a shout out for something they originally posted that you are sharing such as a quote or link that they shared. Great post!

  16. I have seen people tagging others with their first names only, but never knew how (Well, I thought the first name should come up automatically, but every time I tag someone, I got their full name).

    Appreciate the tip, Jens (Another thing I noticed is that it is hard to tag people with our brand pages – especially when we don’t have them as one of our likes, any tips on that? And yes, keeping track of our brand mentions. I tried several tool for keeping track of brand mentions, but none of them seem to be effective).

    • That’s exactly what I discovered. I saw people tagging other people, and I thought it was only possible to tag the whole name, but then I saw someone tagging just the first name. So, with a little testing (and I got lucky), I discovered a way to get even more personal 🙂

      I haven’t figured out exactly how tagging for pages works. But it seems that you can tag other pages or the fans of the page. But I’m actually not sure.

  17. Nina Corales says:

    This is a great tip for creating a more personal relationship with other bloggers on the web. This will surely help people create a stronger connection with other people on the web.

  18. Mei Mayore says:

    I agree that tagging names in Facebook status looks more personal and more overwhelming for the person being tagged. It is an effective technique of creating a more personal connection with the person on Facebook.

  19. Elaine Salt says:

    I really feel so happy especially when i read notifications that is intended for me like tags. I can see my relevance the presence in facebook. I enjoy the mentioning the name and erasing the last name, and feels like you are having personal talk.. Thanks for this post! Really help me a lot.

  20. I never knew you could tag a person on Facebook, though I’m new to using their service … thanks for sharing.

  21. Bethany Lee says:

    I never knew how to tag. That’s really bad, I know, but it’s true. But I’ve always wanted to do it, and so I’m glad I read this. One thing–sometimes the tag would just pop up without me having to type in the @ symbol. That’s part of what confused me. So I always wondered why it wouldn’t pop up if I would spell out their whole name. I will just use the @ symbol from now on. Thanks again!!

  22. Nina Corales says:

    I know nothing of tagging Facebook till I read this post of yours. It really amazes me a lot. I enjoy reading notifications too, because I am able to get in touch with friends though we are not both on line at the same time, though much more if we are able to chat. The bottom line is, I learn something new from your bog.

  23. Leny Turns says:

    Tagging is fun and it makes the Facebook personalize. The feeling is different whenever you open your account and friends was able to tag you. You feel not invisible in the social media. This new service of FB is amazing as I mention their first name and make it as if it is a personal conversation. This is really great!

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