sly : marketing

How often should you blog? Finding your perfect blogging routine

I’ve been experimenting lately. I can’t seem to find the right answer to the question; how often should you blog? I’ve been writing every day for several years, that’s not it. The quality of what I write is not always good; I’ve started writing first draftsΒ for all my blog posts. This takes a lot more time, but hopefully the structure of the posts are a lot better.

The experiment I’ve been doing has to do with how often should you blog. Let me explain.

Set Attainable Goals

The first thing I started to do is to ask myself about the reason why I am currently blogging. I believe that the answer will tell you something about how often should you blog.

For instance, are you blogging for:

It might be a completely different reason, but the goals you set as a blogger is important. And, you should set attainable goals; sometimes the bar is set so high it’s impossible to reach it. Start small, one step at a time. Define your success.

Marketing and exposure over frequency?

As a new blogger, I did a lot of things that I wouldn’t do over again. First of all, I just focused on writing. I published new blog posts often, and at the time, my answer to the question; how often should you blog, was every day, or several times a day.

Now, my answer is different. As a new blogger, you should focus on marketing and exposure over frequency. I would publish once a week, and do a lot more marketing for each post, by contacting other bloggers, writing comments (12 best reasons why you should comment on blogs) on their blogs, and I would write guest posts.

As an experienced blogger, the answer is different. Again, your goals are important. If you set to become a better writer, and that’s it. You should consider publishing daily. You should still think about the quality of your posts, but you want to be productive and get your words published. Feedback is important and the more you write, the better you become.

Why blogging 2-3 days a week might be a good thing for you

As I am writing this post, I am publising new posts 2-3 times a week (I haven’t decided my blogging schedule just yet). I am writing longer posts, posts that are more than 1000 words, and I am writing more detailed posts. This time, it’s not part of an experiment, because I know the importance of longer and more detailed articles.

I have been publishing 7 posts in 7 days, and you’ll soon read the results. The posts I wrote were a lot shorter, that’s because I didn’t have as much time to write each post. I believe the topics were just as interesting as the one I am writing about now, and I don’t think that the quality of the posts were any less than my new posts. The only difference, at least to me, was the lenght and the details of the posts.

It’s not less work to be blogging 2-3 times a week, it’s just a different focus. You get better time to write each post, and you get more time to market each post. An important part of the marketing is that you get more social proof, and that’ll help you get better results.

How often should you blog? Why 7 posts in 7 days works

There’s not an easy answer to how often should you blog. What we know is that the major search engines reward fresh content. That’s something I experienced publishing 7 posts in 7 days. I received more traffic, so if more traffic is something you consider to be your goal, fresh content is important.

I have many regular readers, and publishing 7 posts in 7 days made many of them visit my blog and read my posts. I was receiving less comments per post, but if I look at the total, I was still receiving as many comments on my blog as before.

Finding your perfect blogging routine

Time is an important part of your blogging routine. I write most of my blog posts early in the morning, before I start work. I never spend more than 60 minutes writing a blog post (I spend more time in total, because write an outline, a draft, and do research). I have set a specific time I write every day, and how much time I can use on blogging, compared to all the other things I do.

I have included blogging to my daily routine. I do it first thing in the morning. And, I schedule all my blog posts. If time is not an issue for you, you could be updating your blog a lot more, but depending on your goals, remember to set enough time for marketing and exposure.

The experiment and the results

My experiment was this; I published 7 posts for 7 days, and then, I published 5 posts for 7 days. I published the 5 posts from Monday through Friday, as the weekends have less traffic.

The most interesting part of the experiment was that I didn’t spend more time blogging, and I don’t think that my posts were any different. The quality was about the same, and the length of the posts about the same. I didn’t spend more time marketing the posts either.

The results were close to identical. My posts (and my blog) didn’t receive any more or any less traffic from publishing 7 days a week vs 5 days a week.

Final thoughts

So, why publish more, when the results are about the same? That’s an important question to ask yourself when trying to answer how often should you blog.

You might not get the same results as me, but I received more traffic by blogging more, compared to 1 or 2 posts a week, without doing any marketing, other than writing and publishing my posts. No doubt about it.

I noticed that, when I published 7 days a week and 5 days a week, I was focusing more on my blog. I was “always” thinking about blogging. I started analyzing what I had accomplished, I was fixing the broken links and I started to look at my blog in a different way than before.

I know that many people are saying that you should set your blogging schedule, so that your readers know when to expect new posts. I’m not so sure that’s such a good idea, at least not for me. I need to do things differently, once in a while. I need to write about different topics, at different times, at different lengths, with a completely different approach.

7 responses to “How often should you blog? Finding your perfect blogging routine”

  1. Tim Bonner says:

    Hi Jens

    I’ve slowed down somewhat with posting. It’s partly because I needed to but also because I had other things offline going on.

    I plan to write more, spend less time on social media, comment only when I’m inspired to and get that hire me page finished that we talked about. It’s not even past the first draft stage yet :-(.

    I often see people saying you should set your blogging schedule and I don’t agree either. I don’t wait with bated breath for a new blog post from people. I check Feedly and Triberr to see what interests me. I’ve stopped subscribing to most blog updates too.

    I wrote about this subject a few months ago and got berated by some for saying I’ve rather be reliable than consistent.

  2. Hi Jens,

    Yes, I know you are experimenting with posting daily, and I do see all your post titles on Triberr, but time is always short with me nowadays with the new blog community and forum at my blog to manage πŸ™‚

    I think that we should post as and when it’s convenient to us, though not really taking it casually, if you are professional blogger and a lot depends on your purpose of blogging. If it’s for making money then you need a high ranking, which means more traffic and visits, thus you need to blog as often as you can, daily or alternate days. But you do miss out on getting as many comments, visiting other blogs, building relationships doesn’t happen as much as it should, social media presence and shares take a back seat, and you just don’t have time for other things like blog maintenance and other such tasks.

    If you can manage it all, well and good. More over, I would personally say that writing one solid and meaningful post, even if it’s once a week or once in ten days can work wonders, and then promote the hell out of it. Wouldn’t that be better than writing daily? Just thinking aloud….and I know you’d come to your final decision perhaps in a few days once you see how it all goes for you.

    Thanks for sharing. Have a nice weekend, and Happy Halloween, in case you celebrate it πŸ™‚

  3. Josh says:

    Every time I increase the amount of content I publish I see my traffic increase and I see a few new subscribers but I also see comments decrease. That is comments per post. My guess is because people can’t keep up and are more selective where they spend their time.

    My gut feeling is if we decrease the amount of content we put out but put together longer, more detailed posts we’ll see comments go up.

  4. james says:

    Thanks for sharing information.

  5. I fall in the new blogger area that don’t have time to write daily…

    I could barely squeak out 1 post a week. LOL.

    I’ll keep trying and improving my craft. Maybe I could get to 3 per week someday Jens

  6. Leena Shah says:

    Great Post Thanks for Sharing me Dear ,

  7. Hi Jens,

    I tried posting daily. I tried posting 3 times a week. I tried 2 times a week. Now I publish a new post every week and I’m very content with that. I know the general consensus is that the more you write, then the more exposure you’ll receive. But if you’re a new blogger, that’s definitely not going to work.

    It’s just so much to manage and guaranteed that new blogger will end up quitting because they’re just overwhelmed.

    Also, I guess it depends on what’s more important to you. Comments or traffic. While you may get some more traffic by publishing daily, you’ll more than likely lose comments. Which is what Josh seemed to experience.

    – Andrew

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